Jingjing Lv

Jiahao Fan, Yuxin Qin, Wei Feng et al.

Product posters blend striking visuals with informative text to highlight the product and capture customer attention. However, crafting appealing posters and manually optimizing them based on online performance is laborious and resource-consuming. To address this, we introduce AutoPP, an automated pipeline for product poster generation and optimization that eliminates the need for human intervention. Specifically, the generator, relying solely on basic product information, first uses a unified design module to integrate the three key elements of a poster (background, text, and layout) into a cohesive output. Then, an element rendering module encodes these elements into condition tokens, efficiently and controllably generating the product poster. Based on the generated poster, the optimizer enhances its Click-Through Rate (CTR) by leveraging online feedback. It systematically replaces elements to gather fine-grained CTR comparisons and utilizes Isolated Direct Preference Optimization (IDPO) to attribute CTR gains to isolated elements. Our work is supported by AutoPP1M, the largest dataset specifically designed for product poster generation and optimization, which contains one million high-quality posters and feedback collected from over one million users. Experiments demonstrate that AutoPP achieves state-of-the-art results in both offline and online settings. Our code and dataset are publicly available at: https://github.com/JD-GenX/AutoPP

Shuo Lu, Haohan Wang, Wei Feng et al.

Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes for overall CTR while neglecting preference diversity among user groups. This leads to suboptimal performance for specific groups, limiting targeted marketing effectiveness. To bridge this gap, we present \textit{One Size, Many Fits} (OSMF), a unified framework that aligns diverse group-wise click preferences in large-scale advertising image generation. OSMF begins with product-aware adaptive grouping, which dynamically organizes users based on their attributes and product characteristics, representing each group with rich collective preference features. Building on these groups, preference-conditioned image generation employs a Group-aware Multimodal Large Language Model (G-MLLM) to generate tailored images for each group. The G-MLLM is pre-trained to simultaneously comprehend group features and generate advertising images. Subsequently, we fine-tune the G-MLLM using our proposed Group-DPO for group-wise preference alignment, which effectively enhances each group's CTR on the generated images. To further advance this field, we introduce the Grouped Advertising Image Preference Dataset (GAIP), the first large-scale public dataset of group-wise image preferences, including around 600K groups built from 40M users. Extensive experiments demonstrate that our framework achieves the state-of-the-art performance in both offline and online settings. Our code and datasets will be released at https://github.com/JD-GenX/OSMF.

Run Ling, Ke Cao, Jian Lu et al.

Multi-subject video generation aims to synthesize videos from textual prompts and multiple reference images, ensuring that each subject preserves natural scale and visual fidelity. However, current methods face two challenges: scale inconsistency, where variations in subject size lead to unnatural generation, and permutation sensitivity, where the order of reference inputs causes subject distortion. In this paper, we propose MoFu, a unified framework that tackles both challenges. For scale inconsistency, we introduce Scale-Aware Modulation (SMO), an LLM-guided module that extracts implicit scale cues from the prompt and modulates features to ensure consistent subject sizes. To address permutation sensitivity, we present a simple yet effective Fourier Fusion strategy that processes the frequency information of reference features via the Fast Fourier Transform to produce a unified representation. Besides, we design a Scale-Permutation Stability Loss to jointly encourage scale-consistent and permutation-invariant generation. To further evaluate these challenges, we establish a dedicated benchmark with controlled variations in subject scale and reference permutation. Extensive experiments demonstrate that MoFu significantly outperforms existing methods in preserving natural scale, subject fidelity, and overall visual quality.