9.3CLApr 30
Probing Multimodal Large Language Models on Cognitive Biases in Chinese Short-Video MisinformationJen-tse Huang, Chang Chen, Shiyang Lai et al. · pku, tencent-ai
Short-video platforms have become major channels for misinformation, where deceptive claims frequently leverage visual experiments and social cues. While Multimodal Large Language Models (MLLMs) have demonstrated impressive reasoning capabilities, their robustness against misinformation entangled with cognitive biases remains under-explored. In this paper, we introduce a comprehensive evaluation framework using a high-quality, manually annotated dataset of 200 short videos spanning four health domains. This dataset provides fine-grained annotations for three deceptive patterns-experimental errors, logical fallacies, and fabricated claims-each verified by evidence such as national standards and academic literature. We evaluate eight frontier MLLMs across five modality settings. Experimental results demonstrate that Gemini-2.5-Pro achieves the highest performance in the multimodal setting with a belief score of 71.5/100, while o3 performs the worst at 35.2. Furthermore, we investigate social cues that induce false beliefs in videos and find that models are susceptible to biases like authoritative channel IDs.
1.1CLJan 12
Knowing But Not Doing: Convergent Morality and Divergent Action in LLMsJen-tse Huang, Jiantong Qin, Xueli Qiu et al.
Value alignment is central to the development of safe and socially compatible artificial intelligence. However, how Large Language Models (LLMs) represent and enact human values in real-world decision contexts remains under-explored. We present ValAct-15k, a dataset of 3,000 advice-seeking scenarios derived from Reddit, designed to elicit ten values defined by Schwartz Theory of Basic Human Values. Using both the scenario-based questions and the traditional value questionnaire, we evaluate ten frontier LLMs (five from U.S. companies, five from Chinese ones) and human participants ($n = 55$). We find near-perfect cross-model consistency in scenario-based decisions (Pearson $r \approx 1.0$), contrasting sharply with the broad variability observed among humans ($r \in [-0.79, 0.98]$). Yet, both humans and LLMs show weak correspondence between self-reported and enacted values ($r = 0.4, 0.3$), revealing a systematic knowledge-action gap. When instructed to "hold" a specific value, LLMs' performance declines up to $6.6%$ compared to merely selecting the value, indicating a role-play aversion. These findings suggest that while alignment training yields normative value convergence, it does not eliminate the human-like incoherence between knowing and acting upon values.