Aishwarya Verma

Charvi Rastogi, Mukul Bhutani, Minsuk Kahng et al.

Despite the global deployment of text-to-image (T2I) models, their safety frameworks are largely calibrated to a Western-centric default, creating significant vulnerabilities for the rest of the world. To embrace cultural pluralism and bring historically under-represented perspectives in T2I safety, we conduct localised community-centered red teaming studies in the Global South. Our two-fold approach prioritizes localization and participation, by focusing on secondary urban centers in these regions, and conducting community engagement and training workshops to contextualize local norms. As a result, we present PLACES, a dataset comprising over 26,000 examples of T2I model failures collected in partnership with universities in Ghana, Nigeria, and two regions of India (Karnataka and Punjab). Analysis of prompts collected reveals a wide-ranging diversity in socio-cultural and linguistic attributes, when compared to existing geography-agnostic crowdsourced red-teaming data. We observe unique adversarial patterns enabled by local cultural and linguistic nuances, and distinct clusters within region around specific themes, such as religion in India. Moreover, we uncover structural contextual gaps in existing safety frameworks by identifying novel harms showing normative dissonance (e.g., violating religious norms, ignoring local customs, and ominous symbolism). This work argues that expanding T2I safety requires moving beyond mere scale to incorporate deeply localised, participatory methodologies for data collection and contextualization. Content warning: This paper includes examples containing potentially harmful or offensive content.

Aishwarya Verma, Laud Ammah, Olivia Nercy Ndlovu Lucas et al.

Stereotype repositories are critical to assess generative AI model safety, but currently lack adequate global coverage. It is imperative to prioritize targeted expansion, strategically addressing existing deficits, over merely increasing data volume. This work introduces a multilingual stereotype resource covering four sub-Saharan African countries that are severely underrepresented in NLP resources: Ghana, Kenya, Nigeria, and South Africa. By utilizing socioculturally-situated, community-engaged methods, including telephonic surveys moderated in native languages, we establish a reproducible methodology that is sensitive to the region's complex linguistic diversity and traditional orality. By deliberately balancing the sample across diverse ethnic and demographic backgrounds, we ensure broad coverage, resulting in a dataset of 3,534 stereotypes in English and 3,206 stereotypes across 15 native languages.

Myra Cheng, Vinodkumar Prabhakaran, Alice Oh et al.

Generative AI models ought to be useful and safe across cross-cultural contexts. One critical step toward this goal is understanding how AI models adhere to sociocultural norms. While this challenge has gained attention in NLP, existing work lacks both nuance and coverage in understanding and evaluating models' norm adherence. We address these gaps by introducing a taxonomy of norms that clarifies their contexts (e.g., distinguishing between human-human norms that models should recognize and human-AI interactional norms that apply to the human-AI interaction itself), specifications (e.g., relevant domains), and mechanisms (e.g., modes of enforcement). We demonstrate how our taxonomy can be operationalized to automatically evaluate models' norm adherence in naturalistic, open-ended settings. Our exploratory analyses suggest that state-of-the-art models frequently violate norms, though violation rates vary by model, interactional context, and country. We further show that violation rates also vary by prompt intent and situational framing. Our taxonomy and demonstrative evaluation pipeline enable nuanced, context-sensitive evaluation of cultural norm adherence in realistic settings.