Yixing Zhao

Lianghai Xiao, Yixing Zhao, Jiwei Chen

The online advertising management platform has become increasingly popular among e-commerce vendors/advertisers, offering a streamlined approach to reach target customers. Despite its advantages, configuring advertising strategies correctly remains a challenge for online vendors, particularly those with limited resources. Ineffective strategies often result in a surge of unproductive ``just looking'' clicks, leading to disproportionately high advertising expenses comparing to the growth of sales. In this paper, we present a novel profit-maximing strategy for targeting options of online advertising. The proposed model aims to find the optimal set of features to maximize the probability of converting targeted audiences into actual buyers. We address the optimization challenge by reformulating it as a multiple-choice knapsack problem (MCKP). We conduct an empirical study featuring real-world data from Tmall to show that our proposed method can effectively optimize the advertising strategy with budgetary constraints.

Tao Tang, Dafeng Wei, Zhengyu Jia et al.

The rapid development of the autonomous driving industry has led to a significant accumulation of autonomous driving data. Consequently, there comes a growing demand for retrieving data to provide specialized optimization. However, directly applying previous image retrieval methods faces several challenges, such as the lack of global feature representation and inadequate text retrieval ability for complex driving scenes. To address these issues, firstly, we propose the BEV-TSR framework which leverages descriptive text as an input to retrieve corresponding scenes in the Bird's Eye View (BEV) space. Then to facilitate complex scene retrieval with extensive text descriptions, we employ a large language model (LLM) to extract the semantic features of the text inputs and incorporate knowledge graph embeddings to enhance the semantic richness of the language embedding. To achieve feature alignment between the BEV feature and language embedding, we propose Shared Cross-modal Embedding with a set of shared learnable embeddings to bridge the gap between these two modalities, and employ a caption generation task to further enhance the alignment. Furthermore, there lack of well-formed retrieval datasets for effective evaluation. To this end, we establish a multi-level retrieval dataset, nuScenes-Retrieval, based on the widely adopted nuScenes dataset. Experimental results on the multi-level nuScenes-Retrieval show that BEV-TSR achieves state-of-the-art performance, e.g., 85.78% and 87.66% top-1 accuracy on scene-to-text and text-to-scene retrieval respectively. Codes and datasets will be available.