Mkululi Sikosana

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

Health misinformation during the COVID-19 pandemic has significantly challenged public health efforts globally. This study applies the Elaboration Likelihood Model (ELM) to enhance misinformation detection on social media using a hybrid Convolutional Neural Network (CNN) and Long Short-Term Memory (LSTM) model. The model aims to enhance the detection accuracy and reliability of misinformation classification by integrating ELM-based features such as text readability, sentiment polarity, and heuristic cues (e.g., punctuation frequency). The enhanced model achieved an accuracy of 97.37%, precision of 96.88%, recall of 98.50%, F1-score of 97.41%, and ROC-AUC of 99.50%. A combined model incorporating feature engineering further improved performance, achieving a precision of 98.88%, recall of 99.80%, F1-score of 99.41%, and ROC-AUC of 99.80%. These findings highlight the value of ELM features in improving detection performance, offering valuable contextual information. This study demonstrates the practical application of psychological theories in developing advanced machine learning algorithms to address health misinformation effectively.

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

This study conducts a computational linguistic analysis of pandemic-related online discourse to examine how language distinguishes health misinformation from factual communication. Drawing on three corpora: COVID-19 false narratives (n = 7588), general COVID-19 content (n = 10700), and Monkeypox-related posts (n = 5787), we identify significant differences in readability, rhetorical markers, and persuasive language use. COVID-19 misinformation exhibited markedly lower readability scores and contained over twice the frequency of fear-related or persuasive terms compared to the other datasets. It also showed minimal use of exclamation marks, contrasting with the more emotive style of Monkeypox content. These patterns suggest that misinformation employs a deliberately complex rhetorical style embedded with emotional cues, a combination that may enhance its perceived credibility. Our findings contribute to the growing body of work on digital health misinformation by highlighting linguistic indicators that may aid detection efforts. They also inform public health messaging strategies and theoretical models of crisis communication in networked media environments. At the same time, the study acknowledges limitations, including reliance on traditional readability indices, use of a deliberately narrow persuasive lexicon, and reliance on static aggregate analysis. Future research should therefore incorporate longitudinal designs, broader emotion lexicons, and platform-sensitive approaches to strengthen robustness.