Bo Zheng

Xinyu Hu, Yancheng He, Weixun Wang et al.

Automatic evaluation is crucial yet challenging for open-ended natural language generation, especially when rule-based metrics are infeasible. Compared with traditional methods, the recent LLM-as-a-Judge paradigms enable better and more flexible evaluation, and show promise as generative reward models for reinforcement learning. However, prior work has revealed a notable gap between their seemingly impressive benchmark performance and actual effectiveness in RL practice. We attribute this issue to some limitations in existing studies, including the dominance of pairwise evaluation and inadequate optimization of evaluation criteria. Therefore, we propose CE-RM-4B, a pointwise generative reward model trained with a dedicated two-stage rollout method, and adopting unified query-based criteria. Using only about 5.7K high-quality data curated from the open-source preference dataset, our CE-RM-4B achieves superior performance on diverse reward model benchmarks, especially in Best-of-N scenarios, and delivers more effective improvements in downstream RL practice.

Mingxuan Luo, Guipeng Xv, Sishuo Chen et al.

In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund behavior. To better capture true user satisfaction and business value, net conversion rate (NetCVR), defined as the probability that a clicked item is purchased and not refunded, has been proposed.Unlike CVR, NetCVR prediction involves a more complex multi-stage cascaded delayed feedback process. The two cascaded delays from click to conversion and from conversion to refund have opposite effects, making traditional CVR modeling methods inapplicable. Moreover, the lack of open-source datasets and online continuous training schemes further hinders progress in this area.To address these challenges, we introduce CASCADE (Cascaded Sequences of Conversion and Delayed Refund), the first large-scale open dataset derived from the Taobao app for online continuous NetCVR prediction. Through an in-depth analysis of CASCADE, we identify three key insights: (1) NetCVR exhibits strong temporal dynamics, necessitating online continuous modeling; (2) cascaded modeling of CVR and refund rate outperforms direct NetCVR modeling; and (3) delay time, which correlates with both CVR and refund rate, is an important feature for NetCVR prediction.Based on these insights, we propose TESLA, a continuous NetCVR modeling framework featuring a CVR-refund-rate cascaded architecture, stage-wise debiasing, and a delay-time-aware ranking loss. Extensive experiments demonstrate that TESLA consistently outperforms state-of-the-art methods on CASCADE, achieving absolute improvements of 12.41 percent in RI-AUC and 14.94 percent in RI-PRAUC on NetCVR prediction. The code and dataset are publicly available at https://github.com/alimama-tech/NetCVR.