Chao Wei

Xujing Wang, Yufeng Chen, Boxuan Zhang et al.

Generative Retrieval (GR) has emerged as a promising paradigm to unify indexing and search within a single probabilistic framework. However, existing approaches suffer from two intrinsic conflicts: (1) an Optimization Blockage, where the non-differentiable nature of discrete indexing creates a gradient blockage, decoupling index construction from the downstream retrieval objective; and (2) a Geometric Conflict, where standard unnormalized inner-product objectives induce norm-inflation instability, causing popular "hub" items to geometrically overshadow relevant long-tail items. To systematically resolve these misalignments, we propose Differentiable Geometric Indexing (DGI). First, to bridge the optimization gap, DGI enforces Operational Unification. It employs Soft Teacher Forcing via Gumbel-Softmax to establish a fully differentiable pathway, combined with Symmetric Weight Sharing to effectively align the quantizer's indexing space with the retriever's decoding space. Second, to restore geometric fidelity, DGI introduces Isotropic Geometric Optimization. We replace inner-product logits with scaled cosine similarity on the unit hypersphere to effectively decouple popularity bias from semantic relevance. Extensive experiments on large-scale industry search datasets and online e-commerce platform demonstrate that DGI outperforms competitive sparse, dense, and generative baselines. Notably, DGI exhibits superior robustness in long-tail scenarios, validating the necessity of harmonizing structural differentiability with geometric isotropy.

Baopu Qiu, Hao Chen, Yuanrong Wu et al.

Effective relevance modeling is crucial for e-commerce search, as it aligns search results with user intent and enhances customer experience. Recent work has leveraged large language models (LLMs) to address the limitations of traditional relevance models, especially for long-tail and ambiguous queries. By incorporating Chain-of-Thought (CoT) reasoning, these approaches improve both accuracy and interpretability through multi-step reasoning. However, two key limitations remain: (1) most existing approaches rely on single-perspective CoT reasoning, which fails to capture the multifaceted nature of e-commerce relevance (e.g., user intent vs. attribute-level matching vs. business-specific rules); and (2) although CoT-enhanced LLM's offer rich reasoning capabilities, their high inference latency necessitates knowledge distillation for real-time deployment, yet current distillation methods discard the CoT rationale structure at inference, using it as a transient auxiliary signal and forfeiting its reasoning utility. To address these challenges, we propose a novel framework that better exploits CoT semantics throughout the optimization pipeline. Specifically, the teacher model leverages Multi-Perspective CoT (MPCoT) to generate diverse rationales and combines Supervised Fine-Tuning (SFT) with Direct Preference Optimization (DPO) to construct a more robust reasoner. For distillation, we introduce Latent Reasoning Knowledge Distillation (LRKD), which endows a student model with a lightweight inference-time latent reasoning extractor, allowing efficient and low-latency internalization of the LLM's sophisticated reasoning capabilities. Evaluated in offline experiments and online A/B tests on an e-commerce search advertising platform serving tens of millions of users daily, our method delivers significant offline gains, showing clear benefits in both commercial performance and user experience.