Jason Weston

Ellen Xiaoqing Tan, Shehzaad Dhuliawala, Jing Xu et al.

Ensuring safety, factuality and overall quality in the generations of large language models is a critical challenge, especially as these models are increasingly deployed in real-world applications. The prevailing approach to addressing these issues involves collecting expensive, carefully curated datasets and applying multiple stages of fine-tuning and alignment. However, even this complex pipeline cannot guarantee the correction of patterns learned during pretraining. Therefore, addressing these issues during pretraining is crucial, as it shapes a model's core behaviors and prevents unsafe or hallucinated outputs from becoming deeply embedded. To tackle this issue, we introduce a new pretraining method that streams documents and uses reinforcement learning (RL) to improve the next K generated tokens at each step. A strong, post-trained model judges candidate generations -- including model rollouts, the original suffix, and a rewritten suffix -- for quality, safety, and factuality. Early in training, the process relies on the original and rewritten suffixes; as the model improves, RL rewards high-quality rollouts. This approach builds higher quality, safer, and more factual models from the ground up. In experiments, our method gives 36.2% and 18.5% relative improvements over standard pretraining in terms of factuality and safety, and up to 86.3% win rate improvements in overall generation quality.

Yixin Nie, Lin Guan, Zhongyao Ma et al.

This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in steerability, with instruction following increasing from 59.2% to 84.8% and instruction violations decreasing from 26.6% to 5.8%. We detail the CharacterFlywheel process which integrates data curation, reward modeling to estimate and interpolate the landscape of engagement metrics, supervised fine-tuning (SFT), reinforcement learning (RL), and both offline and online evaluation to ensure reliable progress at each optimization step. We also discuss our methods for overfitting prevention and navigating production dynamics at scale. These contributions advance the scientific rigor and understanding of LLMs in social applications serving millions of users.