Hengliang Luo

Zihan Wang, Na Huang, Fei Sun et al.

Learned recommender systems may inadvertently leak information about their training data, leading to privacy violations. We investigate privacy threats faced by recommender systems through the lens of membership inference. In such attacks, an adversary aims to infer whether a user's data is used to train the target recommender. To achieve this, previous work has used a shadow recommender to derive training data for the attack model, and then predicts the membership by calculating difference vectors between users' historical interactions and recommended items. State-of-the-art methods face two challenging problems: (1) training data for the attack model is biased due to the gap between shadow and target recommenders, and (2) hidden states in recommenders are not observational, resulting in inaccurate estimations of difference vectors. To address the above limitations, we propose a Debiasing Learning for Membership Inference Attacks against recommender systems (DL-MIA) framework that has four main components: (1) a difference vector generator, (2) a disentangled encoder, (3) a weight estimator, and (4) an attack model. To mitigate the gap between recommenders, a variational auto-encoder (VAE) based disentangled encoder is devised to identify recommender invariant and specific features. To reduce the estimation bias, we design a weight estimator, assigning a truth-level score for each difference vector to indicate estimation accuracy. We evaluate DL-MIA against both general recommenders and sequential recommenders on three real-world datasets. Experimental results show that DL-MIA effectively alleviates training and estimation biases simultaneously, and achieves state-of-the-art attack performance.

Mingyu Zhao, Haoran Bai, Yu Tian et al.

Customer Lifetime Value (LTV) prediction, a central problem in modern marketing, is characterized by a unique zero-inflated and long-tail data distribution. This distribution presents two fundamental challenges: (1) the vast majority of low-to-medium value users numerically overwhelm the small but critically important segment of high-value "whale" users, and (2) significant value heterogeneity exists even within the low-to-medium value user base. Common approaches either rely on rigid statistical assumptions or attempt to decouple ranking and regression using ordered buckets; however, they often enforce ordinality through loss-based constraints rather than inherent architectural design, failing to balance global accuracy with high-value precision. To address this gap, we propose \textbf{C}onditional \textbf{C}ascaded \textbf{O}rdinal-\textbf{R}esidual Networks \textbf{(CC-OR-Net)}, a novel unified framework that achieves a more robust decoupling through \textbf{structural decomposition}, where ranking is architecturally guaranteed. CC-OR-Net integrates three specialized components: a \textit{structural ordinal decomposition module} for robust ranking, an \textit{intra-bucket residual module} for fine-grained regression, and a \textit{targeted high-value augmentation module} for precision on top-tier users. Evaluated on real-world datasets with over 300M users, CC-OR-Net achieves a superior trade-off across all key business metrics, outperforming state-of-the-art methods in creating a holistic and commercially valuable LTV prediction solution.

Lei Chen, Chen Gao, Xiaoyi Du et al.

Large Language Models (LLMs) have recently garnered significant attention in various domains, including recommendation systems. Recent research leverages the capabilities of LLMs to improve the performance and user modeling aspects of recommender systems. These studies primarily focus on utilizing LLMs to interpret textual data in recommendation tasks. However, it's worth noting that in ID-based recommendations, textual data is absent, and only ID data is available. The untapped potential of LLMs for ID data within the ID-based recommendation paradigm remains relatively unexplored. To this end, we introduce a pioneering approach called "LLM for ID-based Recommendation" (LLM4IDRec). This innovative approach integrates the capabilities of LLMs while exclusively relying on ID data, thus diverging from the previous reliance on textual data. The basic idea of LLM4IDRec is that by employing LLM to augment ID data, if augmented ID data can improve recommendation performance, it demonstrates the ability of LLM to interpret ID data effectively, exploring an innovative way for the integration of LLM in ID-based recommendation. We evaluate the effectiveness of our LLM4IDRec approach using three widely-used datasets. Our results demonstrate a notable improvement in recommendation performance, with our approach consistently outperforming existing methods in ID-based recommendation by solely augmenting input data.

Xiaochong Lan, Jie Feng, Yizhou Sun et al.

Living needs are the needs people generate in their daily lives for survival and well-being. On life service platforms like Meituan, user purchases are driven by living needs, making accurate living need predictions crucial for personalized service recommendations. Traditional approaches treat this prediction as a closed-set classification problem, severely limiting their ability to capture the diversity and complexity of living needs. In this work, we redefine living need prediction as an open-set classification problem and propose PIGEON, a novel system leveraging large language models (LLMs) for unrestricted need prediction. PIGEON first employs a behavior-aware record retriever to help LLMs understand user preferences, then incorporates Maslow's hierarchy of needs to align predictions with human living needs. For evaluation and application, we design a recall module based on a fine-tuned text embedding model that links flexible need descriptions to appropriate life services. Extensive experiments on real-world datasets demonstrate that PIGEON significantly outperforms closed-set approaches on need-based life service recall by an average of 19.37%. Human evaluation validates the reasonableness and specificity of our predictions. Additionally, we employ instruction tuning to enable smaller LLMs to achieve competitive performance, supporting practical deployment.