Chenyang Si

Shuo Lu, Haohan Wang, Wei Feng et al.

Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes for overall CTR while neglecting preference diversity among user groups. This leads to suboptimal performance for specific groups, limiting targeted marketing effectiveness. To bridge this gap, we present \textit{One Size, Many Fits} (OSMF), a unified framework that aligns diverse group-wise click preferences in large-scale advertising image generation. OSMF begins with product-aware adaptive grouping, which dynamically organizes users based on their attributes and product characteristics, representing each group with rich collective preference features. Building on these groups, preference-conditioned image generation employs a Group-aware Multimodal Large Language Model (G-MLLM) to generate tailored images for each group. The G-MLLM is pre-trained to simultaneously comprehend group features and generate advertising images. Subsequently, we fine-tune the G-MLLM using our proposed Group-DPO for group-wise preference alignment, which effectively enhances each group's CTR on the generated images. To further advance this field, we introduce the Grouped Advertising Image Preference Dataset (GAIP), the first large-scale public dataset of group-wise image preferences, including around 600K groups built from 40M users. Extensive experiments demonstrate that our framework achieves the state-of-the-art performance in both offline and online settings. Our code and datasets will be released at https://github.com/JD-GenX/OSMF.

Haosheng Li, Weixin Mao, Zihan Lan et al.

Vision-Language-Action (VLA) models have achieved significant breakthroughs by leveraging Large Vision Language Models (VLMs) to jointly interpret instructions and visual inputs. However, the substantial increase in visual tokens, particularly from multi-view inputs, poses serious challenges to real-time robotic manipulation. Existing acceleration techniques for VLMs, such as token pruning, often result in degraded performance when directly applied to VLA models, as they overlook the relationships between different views and fail to account for the dynamic and task-specific characteristics of robotic operation. To address this, we propose BFA++, a dynamic token pruning framework designed specifically for VLA models. BFA++ introduces a hierarchical pruning strategy guided by two-level importance predictors: an intra-view predictor highlights task-relevant regions within each image to suppress spatial noise, while an inter-view predictor identifies critical camera views throughout different manipulation phases to reduce cross-view redundancy. This design enables efficient token selection while preserving essential visual cues, resulting in improved computational efficiency and higher manipulation success rates. Evaluations on the RoboTwin benchmark and real-world robotic tasks demonstrate that BFA++ consistently outperforms existing methods. BFA++ improves the success rate by about 10% on both the π0 and RDT models, achieving speedup of 1.8X and 1.5X, respectively. Our results highlight that context-sensitive and task-aware token pruning serves as a more effective strategy than full visual processing, enabling faster inference and improved manipulation accuracy in real-world robotic systems.