Bing Zhan

Shuo Lu, Haohan Wang, Wei Feng et al.

Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes for overall CTR while neglecting preference diversity among user groups. This leads to suboptimal performance for specific groups, limiting targeted marketing effectiveness. To bridge this gap, we present \textit{One Size, Many Fits} (OSMF), a unified framework that aligns diverse group-wise click preferences in large-scale advertising image generation. OSMF begins with product-aware adaptive grouping, which dynamically organizes users based on their attributes and product characteristics, representing each group with rich collective preference features. Building on these groups, preference-conditioned image generation employs a Group-aware Multimodal Large Language Model (G-MLLM) to generate tailored images for each group. The G-MLLM is pre-trained to simultaneously comprehend group features and generate advertising images. Subsequently, we fine-tune the G-MLLM using our proposed Group-DPO for group-wise preference alignment, which effectively enhances each group's CTR on the generated images. To further advance this field, we introduce the Grouped Advertising Image Preference Dataset (GAIP), the first large-scale public dataset of group-wise image preferences, including around 600K groups built from 40M users. Extensive experiments demonstrate that our framework achieves the state-of-the-art performance in both offline and online settings. Our code and datasets will be released at https://github.com/JD-GenX/OSMF.

Shuyao Shang, Bing Zhan, Yunfei Yan et al.

We propose DynVLA, a driving VLA model that introduces a new CoT paradigm termed Dynamics CoT. DynVLA forecasts compact world dynamics before action generation, enabling more informed and physically grounded decision-making. To obtain compact dynamics representations, DynVLA introduces a Dynamics Tokenizer that compresses future evolution into a small set of dynamics tokens. Considering the rich environment dynamics in interaction-intensive driving scenarios, DynVLA decouples ego-centric and environment-centric dynamics, yielding more accurate world dynamics modeling. We then train DynVLA to generate dynamics tokens before actions through SFT and RFT, improving decision quality while maintaining latency-efficient inference. Compared to Textual CoT, which lacks fine-grained spatiotemporal understanding, and Visual CoT, which introduces substantial redundancy due to dense image prediction, Dynamics CoT captures the evolution of the world in a compact, interpretable, and efficient form. Extensive experiments on NAVSIM, Bench2Drive, and a large-scale in-house dataset demonstrate that DynVLA consistently outperforms Textual CoT and Visual CoT methods, validating the effectiveness and practical value of Dynamics CoT.