Ali Ezzat Shahroor

Ali Ezzat Shahroor, Mohamed Bayan Kmainasi, Abul Hasnat et al.

Memes are a dominant medium for online communication and manipulation because meaning emerges from interactions between embedded text, imagery, and cultural context. Existing meme research is distributed across tasks (hate, misogyny, propaganda, sentiment, humour) and languages, which limits cross-domain generalization. To address this gap we propose MemeLens, a unified multilingual and multitask explanation-enhanced Vision Language Model (VLM) for meme understanding. We consolidate $38$ public meme datasets, filter and map dataset-specific labels into a shared taxonomy of $20$ tasks spanning harm, targets, figurative/pragmatic intent, and affect. We present a comprehensive empirical analysis across modeling paradigms, task categories, and datasets. Our findings suggest that robust meme understanding requires multimodal training, exhibits substantial variation across semantic categories, and remains sensitive to over-specialization when models are fine-tuned on individual datasets rather than trained in a unified setting. We make the experimental resources (https://github.com/MohamedBayan/MemeLens), model (https://huggingface.co/QCRI/MemeLens-VLM) and datasets (https://huggingface.co/datasets/QCRI/MemeLens) publicly available to the community.

Mohamed Bayan Kmainasi, Rakif Khan, Ali Ezzat Shahroor et al.

Large language models (LLMs) have shown remarkable abilities in different fields, including standard Natural Language Processing (NLP) tasks. To elicit knowledge from LLMs, prompts play a key role, consisting of natural language instructions. Most open and closed source LLMs are trained on available labeled and unlabeled resources--digital content such as text, images, audio, and videos. Hence, these models have better knowledge for high-resourced languages but struggle with low-resourced languages. Since prompts play a crucial role in understanding their capabilities, the language used for prompts remains an important research question. Although there has been significant research in this area, it is still limited, and less has been explored for medium to low-resourced languages. In this study, we investigate different prompting strategies (native vs. non-native) on 11 different NLP tasks associated with 12 different Arabic datasets (9.7K data points). In total, we conducted 197 experiments involving 3 LLMs, 12 datasets, and 3 prompting strategies. Our findings suggest that, on average, the non-native prompt performs the best, followed by mixed and native prompts.

Mohamed Bayan Kmainasi, Mucahid Kutlu, Ali Ezzat Shahroor et al.

Hateful memes often require compositional multimodal reasoning: the image and text may appear benign in isolation, yet their interaction conveys harmful intent. Although thinking-based multimodal large language models (MLLMs) have recently advanced vision-language understanding, their capabilities remain underexplored for hateful meme analysis. We propose a reinforcement learning based post-training framework that improves reasoning in thinking-based MLLMs through task-specific rewards and a novel Group Relative Policy Optimization (GRPO) objective. Specifically, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful meme understanding, (ii) extend an existing hateful meme dataset by generating weakly or pseudo-supervised chain-of-thought rationales via distillation, and (iii) introduce a GRPO-based objective that jointly optimizes meme classification and explanation quality to encourage fine-grained, step-by-step reasoning. Experiments on the Hateful Memes benchmark show that our approach achieves state-of-the-art performance, improving accuracy and F1 by approximately 1 percent and explanation quality by approximately 3 percent. We will publicly release our code, dataset extensions, and evaluation resources to support reproducibility.

Firoj Alam, Fatema Ahmad, Ali Ezzat Shahroor et al.

Misinformation on social media undermines informed decision-making and public trust. Prebunking offers a proactive complement by helping users recognize manipulation tactics before they encounter them in the wild. We present CritiSense, a mobile media-literacy app that builds these skills through short, interactive challenges with instant feedback. It is the first multilingual (supporting nine languages) and modular platform, designed for rapid updates across topics and domains. We report a usability study with 93 users: 83.9% expressed overall satisfaction and 90.1% rated the app as easy to use. Qualitative feedback indicates that CritiSense helps improve digital literacy skills. Overall, it provides a multilingual prebunking platform and a testbed for measuring the impact of microlearning on misinformation resilience. Over 3+ months, we have reached 300+ active users. It is freely available to all users on the Apple App Store (https://apps.apple.com/us/app/critisense/id6749675792) and Google Play Store (https://play.google.com/store/apps/details?id=com.critisense&hl=en). Demo Video: https://shorturl.at/CDcdc

Mohamed Bayan Kmainasi, Ali Ezzat Shahroor, Maram Hasanain et al.

Large Language Models (LLMs) have demonstrated remarkable success as general-purpose task solvers across various fields. However, their capabilities remain limited when addressing domain-specific problems, particularly in downstream NLP tasks. Research has shown that models fine-tuned on instruction-based downstream NLP datasets outperform those that are not fine-tuned. While most efforts in this area have primarily focused on resource-rich languages like English and broad domains, little attention has been given to multilingual settings and specific domains. To address this gap, this study focuses on developing a specialized LLM, LlamaLens, for analyzing news and social media content in a multilingual context. To the best of our knowledge, this is the first attempt to tackle both domain specificity and multilinguality, with a particular focus on news and social media. Our experimental setup includes 18 tasks, represented by 52 datasets covering Arabic, English, and Hindi. We demonstrate that LlamaLens outperforms the current state-of-the-art (SOTA) on 23 testing sets, and achieves comparable performance on 8 sets. We make the models and resources publicly available for the research community (https://huggingface.co/collections/QCRI/llamalens-672f7e0604a0498c6a2f0fe9).

Mohamed Bayan Kmainasi, Ali Ezzat Shahroor, Amani Al-Ghraibah

Large Language Models (LLMs) have shown exceptional capabilities in Natural Language Processing (NLP) across diverse domains. However, their application in specialized tasks such as Legal Judgment Prediction (LJP) for low-resource languages like Arabic remains underexplored. In this work, we address this gap by developing an Arabic LJP dataset, collected and preprocessed from Saudi commercial court judgments. We benchmark state-of-the-art open-source LLMs, including LLaMA-3.2-3B and LLaMA-3.1-8B, under varying configurations such as zero-shot, one-shot, and fine-tuning using LoRA. Additionally, we employed a comprehensive evaluation framework that integrates both quantitative metrics (such as BLEU, ROUGE, and BERT) and qualitative assessments (including Coherence, Legal Language, Clarity, etc.) using an LLM. Our results demonstrate that fine-tuned smaller models achieve comparable performance to larger models in task-specific contexts while offering significant resource efficiency. Furthermore, we investigate the impact of fine-tuning the model on a diverse set of instructions, offering valuable insights into the development of a more human-centric and adaptable LLM. We have made the dataset, code, and models publicly available to provide a solid foundation for future research in Arabic legal NLP.

Mohamed Bayan Kmainasi, Abul Hasnat, Md Arid Hasan et al. · utoronto

The proliferation of multimodal content on social media presents significant challenges in understanding and moderating complex, context-dependent issues such as misinformation, hate speech, and propaganda. While efforts have been made to develop resources and propose new methods for automatic detection, limited attention has been given to jointly modeling label detection and the generation of explanation-based rationales, which often leads to degraded classification performance when trained simultaneously. To address this challenge, we introduce MemeXplain, an explanation-enhanced dataset for propagandistic memes in Arabic and hateful memes in English, making it the first large-scale resource for these tasks. To solve these tasks, we propose a multi-stage optimization approach and train Vision-Language Models (VLMs). Our results show that this strategy significantly improves both label detection and explanation generation quality over the base model, outperforming the current state-of-the-art with an absolute improvement of ~1.4% (Acc) on ArMeme and ~2.2% (Acc) on Hateful Memes. For reproducibility and future research, we aim to make the MemeXplain dataset and scripts publicly available (https://github.com/MohamedBayan/MemeIntel).

Firoj Alam, Ali Ezzat Shahroor, Md. Arid Hasan et al. · utoronto

Large-scale multimodal models achieve strong results on tasks like Visual Question Answering (VQA), but they often fail when queries require culturally grounded, everyday knowledge, particularly in low-resource and underrepresented languages. To bridge this gap, we introduce Everyday Multimodal and Multilingual QA (EverydayMMQA), a framework for creating large-scale, culturally-grounded datasets for spoken and visual question answering (SVQA). Using this framework, we developed OASIS, a multimodal dataset integrating speech, images, and text. With over ~0.92M images and 14.8M QA pairs, OASIS contains 3.7M spoken questions, enabling four unique input combinations: speech-only, text-only, speech+image, and text+image. Focused on English and Arabic varieties, 18 countries, the dataset content is curated to reflect diverse, real-world situations. OASIS tests models on tasks beyond object recognition that involve pragmatic, commonsense, and culturally aware reasoning. We benchmarked four closed-source models, three open-source models, and one fine-tuned model. EverydayMMQA and OASIS together provide a benchmark and training dataset for building multimodal LLMs for a comprehensive set of everyday tasks within cultural contexts. The framework and dataset will be made publicly available to the community.

Maram Hasanain, Md Arid Hasan, Mohamed Bayan Kmainasi et al. · utoronto

There has been significant research on propagandistic content detection across different modalities and languages. However, most studies have primarily focused on detection, with little attention given to explanations justifying the predicted label. This is largely due to the lack of resources that provide explanations alongside annotated labels. To address this issue, we propose a multilingual (i.e., Arabic and English) explanation-enhanced dataset, the first of its kind. Additionally, we introduce an explanation-enhanced LLM for both label detection and rationale-based explanation generation. Our findings indicate that the model performs comparably while also generating explanations. We will make the dataset and experimental resources publicly available for the research community (https://github.com/firojalam/PropXplain).