Junkang Wu

Jiawei Chen, Junkang Wu, Jiancan Wu et al.

Recent years have witnessed the great successes of embedding-based methods in recommender systems. Despite their decent performance, we argue one potential limitation of these methods -- the embedding magnitude has not been explicitly modulated, which may aggravate popularity bias and training instability, hindering the model from making a good recommendation. It motivates us to leverage the embedding normalization in recommendation. By normalizing user/item embeddings to a specific value, we empirically observe impressive performance gains (9\% on average) on four real-world datasets. Although encouraging, we also reveal a serious limitation when applying normalization in recommendation -- the performance is highly sensitive to the choice of the temperature $τ$ which controls the scale of the normalized embeddings. To fully foster the merits of the normalization while circumvent its limitation, this work studied on how to adaptively set the proper $τ$. Towards this end, we first make a comprehensive analyses of $τ$ to fully understand its role on recommendation. We then accordingly develop an adaptive fine-grained strategy Adap-$τ$ for the temperature with satisfying four desirable properties including adaptivity, personalized, efficiency and model-agnostic. Extensive experiments have been conducted to validate the effectiveness of the proposal. The code is available at \url{https://github.com/junkangwu/Adap_tau}.

Junkang Wu, Jiawei Chen, Jiancan Wu et al.

This study reveals the inherent tolerance of contrastive learning (CL) towards sampling bias, wherein negative samples may encompass similar semantics (\eg labels). However, existing theories fall short in providing explanations for this phenomenon. We bridge this research gap by analyzing CL through the lens of distributionally robust optimization (DRO), yielding several key insights: (1) CL essentially conducts DRO over the negative sampling distribution, thus enabling robust performance across a variety of potential distributions and demonstrating robustness to sampling bias; (2) The design of the temperature $τ$ is not merely heuristic but acts as a Lagrange Coefficient, regulating the size of the potential distribution set; (3) A theoretical connection is established between DRO and mutual information, thus presenting fresh evidence for ``InfoNCE as an estimate of MI'' and a new estimation approach for $φ$-divergence-based generalized mutual information. We also identify CL's potential shortcomings, including over-conservatism and sensitivity to outliers, and introduce a novel Adjusted InfoNCE loss (ADNCE) to mitigate these issues. It refines potential distribution, improving performance and accelerating convergence. Extensive experiments on various domains (image, sentence, and graphs) validate the effectiveness of the proposal. The code is available at \url{https://github.com/junkangwu/ADNCE}.

Wentao Shi, Jiawei Chen, Fuli Feng et al.

Negative sampling has been heavily used to train recommender models on large-scale data, wherein sampling hard examples usually not only accelerates the convergence but also improves the model accuracy. Nevertheless, the reasons for the effectiveness of Hard Negative Sampling (HNS) have not been revealed yet. In this work, we fill the research gap by conducting thorough theoretical analyses on HNS. Firstly, we prove that employing HNS on the Bayesian Personalized Ranking (BPR) learner is equivalent to optimizing One-way Partial AUC (OPAUC). Concretely, the BPR equipped with Dynamic Negative Sampling (DNS) is an exact estimator, while with softmax-based sampling is a soft estimator. Secondly, we prove that OPAUC has a stronger connection with Top-K evaluation metrics than AUC and verify it with simulation experiments. These analyses establish the theoretical foundation of HNS in optimizing Top-K recommendation performance for the first time. On these bases, we offer two insightful guidelines for effective usage of HNS: 1) the sampling hardness should be controllable, e.g., via pre-defined hyper-parameters, to adapt to different Top-K metrics and datasets; 2) the smaller the $K$ we emphasize in Top-K evaluation metrics, the harder the negative samples we should draw. Extensive experiments on three real-world benchmarks verify the two guidelines.

Junkang Wu, Jiawei Chen, Jiancan Wu et al.

Loss functions steer the optimization direction of recommendation models and are critical to model performance, but have received relatively little attention in recent recommendation research. Among various losses, we find Softmax loss (SL) stands out for not only achieving remarkable accuracy but also better robustness and fairness. Nevertheless, the current literature lacks a comprehensive explanation for the efficacy of SL. Toward addressing this research gap, we conduct theoretical analyses on SL and uncover three insights: 1) Optimizing SL is equivalent to performing Distributionally Robust Optimization (DRO) on the negative data, thereby learning against perturbations on the negative distribution and yielding robustness to noisy negatives. 2) Comparing with other loss functions, SL implicitly penalizes the prediction variance, resulting in a smaller gap between predicted values and and thus producing fairer results. Building on these insights, we further propose a novel loss function Bilateral SoftMax Loss (BSL) that extends the advantage of SL to both positive and negative sides. BSL augments SL by applying the same Log-Expectation-Exp structure to positive examples as is used for negatives, making the model robust to the noisy positives as well. Remarkably, BSL is simple and easy-to-implement -- requiring just one additional line of code compared to SL. Experiments on four real-world datasets and three representative backbones demonstrate the effectiveness of our proposal. The code is available at https://github.com/junkangwu/BSL

Jinda Lu, Junkang Wu, Jinghan Li et al.

Direct Preference Optimization (DPO) has shown effectiveness in aligning multi-modal large language models (MLLM) with human preferences. However, existing methods exhibit an imbalanced responsiveness to the data of varying hardness, tending to overfit on the easy-to-distinguish data while underfitting on the hard-to-distinguish data. In this paper, we propose Data- and Model-aware DPO (DAMA) to dynamically adjust the optimization process from two key aspects: (1) a data-aware strategy that incorporates data hardness, and (2) a model-aware strategy that integrates real-time model responses. By combining the two strategies, DAMA enables the model to effectively adapt to data with varying levels of hardness. Extensive experiments on five benchmarks demonstrate that DAMA not only significantly enhances the trustworthiness, but also improves the effectiveness over general tasks. For instance, on the Object-HalBench, our DAMA-7B reduces response-level and mentioned-level hallucination by 90.0% and 95.3%, respectively, surpassing the performance of GPT-4V.

Wentao Shi, Chenxu Wang, Fuli Feng et al.

Optimization metrics are crucial for building recommendation systems at scale. However, an effective and efficient metric for practical use remains elusive. While Top-K ranking metrics are the gold standard for optimization, they suffer from significant computational overhead. Alternatively, the more efficient accuracy and AUC metrics often fall short of capturing the true targets of recommendation tasks, leading to suboptimal performance. To overcome this dilemma, we propose a new optimization metric, Lower-Left Partial AUC (LLPAUC), which is computationally efficient like AUC but strongly correlates with Top-K ranking metrics. Compared to AUC, LLPAUC considers only the partial area under the ROC curve in the Lower-Left corner to push the optimization focus on Top-K. We provide theoretical validation of the correlation between LLPAUC and Top-K ranking metrics and demonstrate its robustness to noisy user feedback. We further design an efficient point-wise recommendation loss to maximize LLPAUC and evaluate it on three datasets, validating its effectiveness and robustness.