Jun Zhang

Jie Jiang, Xinxun Zhang, Enming Zhang et al.

Generative Recommendation (GR) has excelled by framing recommendation as next-token prediction. This paradigm relies on Semantic IDs (SIDs) to tokenize large-scale items into discrete sequences. Existing GR approaches predominantly generate SIDs via Residual Quantization (RQ), where items are encoded into embeddings and then quantized to discrete SIDs. However, this paradigm suffers from inherent limitations: 1) Objective misalignment and semantic degradation stemming from the two-stage compression; 2) Error accumulation inherent in the structure of RQ. To address these limitations, we propose UniSID, a Unified SID generation framework for generative advertisement recommendation. Specifically, we jointly optimize embeddings and SIDs in an end-to-end manner from raw advertising data, enabling semantic information to flow directly into the SID space and thus addressing the inherent limitations of the two-stage cascading compression paradigm. To capture fine-grained semantics, a multi-granularity contrastive learning strategy is introduced to align distinct items across SID levels. Finally, a summary-based ad reconstruction mechanism is proposed to encourage SIDs to capture high-level semantic information that is not explicitly present in advertising contexts. Experiments demonstrate that UniSID consistently outperforms state-of-the-art SID generation methods, yielding up to a 4.62% improvement in Hit Rate metrics across downstream advertising scenarios compared to the strongest baseline.

Jie Jiang, Yangru Huang, Zeyu Wang et al.

Generative recommendation via autoregressive models has unified retrieval and ranking into a single conditional generation framework. However, fine-tuning these models with Reinforcement Learning (RL) often suffers from a fundamental probability-reward mismatch. Conventional likelihood-dominated decoding (e.g., beam search) exhibits a myopic bias toward locally probable prefixes, which causes two critical failures: (1) insufficient exploration, where high-reward items in low-probability branches are prematurely pruned and rarely sampled, and (2) advantage compression, where trajectories sharing high-probability prefixes receive highly correlated rewards with low within-group variance, yielding a weak comparative signal for RL. To address these challenges, we propose V-STAR, a Value-guided Sampling and Tree-structured Advantage Reinforcement framework. V-STAR forms a self-evolving loop via two synergistic components. First, a Value-Guided Efficient Decoding (VED) is developed to identify decisive nodes and selectively deepen high-potential prefixes. This improves exploration efficiency without exhaustive tree search. Second, we propose Sibling-GRPO, which exploits the induced tree topology to compute sibling-relative advantages and concentrates learning signals on decisive branching decisions. Extensive experiments on both offline and online datasets demonstrate that V-STAR outperforms state-of-the-art baselines, delivering superior accuracy and candidate-set diversity under strict latency constraints.

Jie Jiang, Yusen Huo, Xiangxin Zhan et al.

Policy-based Reinforcement Learning (RL) has established itself as the dominant paradigm in generative recommendation for optimizing sequential user interactions. However, when applied to offline historical logs, these methods suffer a critical failure: the dominance of low-quality data induces severe model collapse. We first establish the Divergence Theory of Repulsive Optimization, revealing that negative gradient updates inherently trigger exponential intensity explosion during off-policy training. This theory elucidates the inherent dilemma of existing methods, exposing their inability to reconcile variance reduction and noise imitation. To break this curse, we argue that the solution lies in rigorously identifying the latent high-quality distribution entangled within the noisy behavior policy. Accordingly, we reformulate the objective as an Optimistic Distributionally Robust Optimization (DRO) problem. Guided by this formulation, we propose Distributionally Robust Policy Optimization (DRPO). We prove that hard filtering is the exact solution to this DRO objective, enabling DRPO to optimally recover high-quality behaviors while strictly discarding divergence-inducing noise. Extensive experiments demonstrate that DRPO achieves state-of-the-art performance on mixed-quality recommendation benchmarks.

Jie Jiang, Ke Cheng, Xin Xu et al.

Generative sequence modeling faces a fundamental tension between the expressivity of Transformers and the efficiency of linear sequence models. Existing efficient architectures are theoretically bounded by shallow, single-step linear updates, while powerful iterative methods like Test-Time Training (TTT) break hardware parallelism due to state-dependent gradients. We propose PRISM (Parallel Residual Iterative Sequence Model) to resolve this tension. PRISM introduces a solver-inspired inductive bias that captures key structural properties of multi-step refinement in a parallelizable form. We employ a Write-Forget Decoupling strategy that isolates non-linearity within the injection operator. To bypass the serial dependency of explicit solvers, PRISM utilizes a two-stage proxy architecture: a short-convolution anchors the initial residual using local history energy, while a learned predictor estimates the refinement updates directly from the input. This design distills structural patterns associated with iterative correction into a parallelizable feedforward operator. Theoretically, we prove that this formulation achieves Rank-$L$ accumulation, structurally expanding the update manifold beyond the single-step Rank-$1$ bottleneck. Empirically, it achieves comparable performance to explicit optimization methods while achieving 174x higher throughput.