Zhongying Liu

Sixiang Chen, Jianyu Lai, Jialin Gao et al.

Image-to-poster generation is a high-demand task requiring not only local adjustments but also high-level design understanding. Models must generate text, layout, style, and visual elements while preserving semantic fidelity and aesthetic coherence. The process spans two regimes: local editing, where ID-driven generation, rescaling, filling, and extending must preserve concrete visual entities; and global creation, where layout- and style-driven tasks rely on understanding abstract design concepts. These intertwined demands make image-to-poster a multi-dimensional process coupling entity-preserving editing with concept-driven creation under image-prompt control. To address these challenges, we propose PosterOmni, a generalized artistic poster creation framework that unlocks the potential of a base edit model for multi-task image-to-poster generation. PosterOmni integrates the two regimes, namely local editing and global creation, within a single system through an efficient data-distillation-reward pipeline: (i) constructing multi-scenario image-to-poster datasets covering six task types across entity-based and concept-based creation; (ii) distilling knowledge between local and global experts for supervised fine-tuning; and (iii) applying unified PosterOmni Reward Feedback to jointly align visual entity-preserving and aesthetic preference across all tasks. Additionally, we establish PosterOmni-Bench, a unified benchmark for evaluating both local editing and global creation. Extensive experiments show that PosterOmni significantly enhances reference adherence, global composition quality, and aesthetic harmony, outperforming all open-source baselines and even surpassing several proprietary systems.

Jianyu Lai, Sixiang Chen, Jialin Gao et al.

Recent advancements in the text-rendering capabilities of image generation models have made the end-to-end creation of graphic design content, such as posters, increasingly feasible. However, existing reward models fall short of accurately assessing design quality, as they primarily focus on global image aesthetics while overlooking the critical dimensions of typography and layout. Furthermore, the scarcity of domain-specific preference data remains a significant bottleneck, which limits the further development of graphic design evaluation and generation. To bridge this gap, we introduce an automated pipeline to construct a high-quality dataset of 70k poster preferences by leveraging the consensus of multiple Multi-modal Large Language Models (MLLMs) to simulate human-like judgment. Utilizing this dataset, we develop PosterReward, a reward model specifically designed for high-precision poster assessment through a cascaded, multi-stage training strategy. We also provide multiple variants of the model to cater to different application scenarios. Finally, we introduce PosterRewardBench and PosterBench to evaluate the performance of existing reward models in poster assessment and the generation capabilities of current text-to-image models in poster creation, respectively.