Dongha Lee

Sunghwan Kim, Ryang Heo, Yongsik Seo et al.

The proliferation of e-commerce has made web shopping platforms key gateways for customers navigating the vast digital marketplace. Yet this rapid expansion has led to a noisy and fragmented information environment, increasing cognitive burden as shoppers explore and purchase products online. With promising potential to alleviate this challenge, agentic systems have garnered growing attention for automating user-side tasks in web shopping. Despite significant advancements, existing benchmarks fail to comprehensively evaluate how well agentic systems can curate products in open-web settings. Specifically, they have limited coverage of shopping scenarios, focusing only on simplified single-platform lookups rather than exploratory search. Moreover, they overlook personalization in evaluation, leaving unclear whether agents can adapt to diverse user preferences in realistic shopping contexts. To address this gap, we present AgenticShop, the first benchmark for evaluating agentic systems on personalized product curation in open-web environment. Crucially, our approach features realistic shopping scenarios, diverse user profiles, and a verifiable, checklist-driven personalization evaluation framework. Through extensive experiments, we demonstrate that current agentic systems remain largely insufficient, emphasizing the need for user-side systems that effectively curate tailored products across the modern web.

Serin Kim, Sangam Lee, Dongha Lee

Large language models have advanced web agents, yet current agents lack personalization capabilities. Since users rarely specify every detail of their intent, practical web agents must be able to interpret ambiguous queries by inferring user preferences and contexts. To address this challenge, we present Persona2Web, the first benchmark for evaluating personalized web agents on the real open web, built upon the clarify-to-personalize principle, which requires agents to resolve ambiguity based on user history rather than relying on explicit instructions. Persona2Web consists of: (1) user histories that reveal preferences implicitly over long time spans, (2) ambiguous queries that require agents to infer implicit user preferences, and (3) a reasoning-aware evaluation framework that enables fine-grained assessment of personalization. We conduct extensive experiments across various agent architectures, backbone models, history access schemes, and queries with varying ambiguity levels, revealing key challenges in personalized web agent behavior. For reproducibility, our codes and datasets are publicly available at https://anonymous.4open.science/r/Persona2Web-73E8.

Deogyong Kim, Junseong Lee, Jeongeun Lee et al.

Recent advances in large language models (LLMs) offer new opportunities for recommender systems by capturing the nuanced semantics of user interests and item characteristics through rich semantic understanding and contextual reasoning. In particular, LLMs have been employed as rerankers that reorder candidate items based on inferred user-item relevance. However, these approaches often require expensive online inference-time reasoning, leading to high latency that hampers real-world deployment. In this work, we introduce Persona4Rec, a recommendation framework that performs offline reasoning to construct interpretable persona representations of items, enabling lightweight and scalable real-time inference. In the offline stage, Persona4Rec leverages LLMs to reason over item reviews, inferring diverse user motivations that explain why different types of users may engage with an item; these inferred motivations are materialized as persona representations, providing multiple, human-interpretable views of each item. Unlike conventional approaches that rely on a single item representation, Persona4Rec learns to align user profiles with the most plausible item-side persona through a dedicated encoder, effectively transforming user-item relevance into user-persona relevance. At the online stage, this persona-profiled item index allows fast relevance computation without invoking expensive LLM reasoning. Extensive experiments show that Persona4Rec achieves performance comparable to recent LLM-based rerankers while substantially reducing inference time. Moreover, qualitative analysis confirms that persona representations not only drive efficient scoring but also provide intuitive, review-grounded explanations. These results demonstrate that Persona4Rec offers a practical and interpretable solution for next-generation recommender systems.