Wojciech Michaluk

Wojciech Michaluk, Tymoteusz Urban, Mateusz Kubita et al.

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness features. Using natural language processing techniques, we evaluate classical vectorizers, word embedding baselines, and large language model embeddings paired with tree-based classifiers. Our best-performing model, XGBoost over embeddings augmented with 15 explicit features, achieves an F1-score of 91\%, outperforming TF-IDF, Word2Vec, GloVe, LLM prompt based classification, and feature-only baselines. The proposed feature set enhances interpretability by highlighting salient linguistic cues such as second-person pronouns, superlatives, numerals, and attention-oriented punctuation, enabling transparent and well-calibrated clickbait predictions. We release code and trained models to support reproducible research.

Wojciech Michaluk, Tymoteusz Urban, Mateusz Kubita et al.

This paper presents an AI-driven browser extension that identifies clickbait to help users avoid misleading Internet articles. Moving beyond traditional detection, the application employs a hybrid machine learning architecture that combines transformer-based embeddings with linguistically motivated features and a custom "baitness" score. After evaluating various natural language processing techniques -- from classic vectorizers to large language model (LLM) embeddings -- an XGBoost-based model was developed that achieves an F1-score of 91% on the open combined dataset. Most importantly, the tool can warn users before and after they access a clickbait article. After opening an article, the user receives a percentage score indicating the likelihood that it is clickbait. The prediction is explained based on the analyzed metrics, including those specifically developed within the proposed system. The browser extension also provides a clickbait spoiler -- a one- to two-sentence summary of the entire article. Demo video:https://www.youtube.com/watch?v=IJ1gkQV82C4}{https://www.youtube.com/watch?v=IJ1gkQV82C4