Huiping Chu

Ge Fan, Nan Zhao, Kai Meng et al.

With the rapid evolution of internet services, recommendation systems have become indispensable. In particular, the blending (re-ranking) stage plays a pivotal role in allocating traffic across diverse business objectives. However, existing approaches often suffer from coupled allocation plans, score inflation, and a lack of interpretability. To address these challenges, we propose Uniboost, a unified traffic allocation framework. Uniboost introduces a posterior value alignment mechanism that calibrates abstract model scores to anchor metrics with explicit business semantics, significantly enhancing interpretability. Furthermore, it employs an independent linear boosting paradigm to decouple complex weighting schemes, enabling precise attribution of each plan's contribution. We validate the effectiveness of Uniboost through online A/B tests and in-depth data analysis, demonstrating three key findings: 1) Reducing the overall weight of weighted scores effectively mitigates unintended business interference, yielding a more efficient micro-level traffic allocation strategy; 2) Post-hoc analyses and aggregated dashboards provide intuitive, macro-level insights that guide the design of the overall traffic allocation mechanism; 3) The proposed "Effective Completion Score" serves as an easily obtainable post-metric that offers a reliable anchor for content recommendation pipelines. Collectively, our experiments show that Uniboost not only improves traffic allocation efficiency and recommendation performance at the micro level but also provides macro-level guidance for system iteration. Thus, this work provides an efficient and controllable traffic regulation solution for large-scale industrial recommendation systems.

Jiakai Tang, Chuan Wang, Gaoming Yang et al.

Industrial recommender systems face two fundamental limitations under the log-driven paradigm: (1) knowledge poverty in ID-based item representations that causes brittle interest modeling under data sparsity, and (2) systemic blindness to beyond-log user interests that constrains model performance within platform boundaries. These limitations stem from an over-reliance on shallow interaction statistics and close-looped feedback while neglecting the rich world knowledge about product semantics and cross-domain behavioral patterns that Large Language Models have learned from vast corpora. To address these challenges, we introduce ReaSeq, a reasoning-enhanced framework that leverages world knowledge in Large Language Models to address both limitations through explicit and implicit reasoning. Specifically, ReaSeq employs explicit Chain-of-Thought reasoning via multi-agent collaboration to distill structured product knowledge into semantically enriched item representations, and latent reasoning via Diffusion Large Language Models to infer plausible beyond-log behaviors. Deployed on Taobao's ranking system serving hundreds of millions of users, ReaSeq achieves substantial gains: >6.0% in IPV and CTR, >2.9% in Orders, and >2.5% in GMV, validating the effectiveness of world-knowledge-enhanced reasoning over purely log-driven approaches.