Ellie Wen

Buyun Zhang, Liang Luo, Xi Liu et al.

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe that the practical performance of those designs can vary from dataset to dataset, even when the order of interactions claimed to be captured is the same. That indicates different designs may have different advantages and the interactions captured by them have non-overlapping information. Motivated by this observation, we propose DHEN - a deep and hierarchical ensemble architecture that can leverage strengths of heterogeneous interaction modules and learn a hierarchy of the interactions under different orders. To overcome the challenge brought by DHEN's deeper and multi-layer structure in training, we propose a novel co-designed training system that can further improve the training efficiency of DHEN. Experiments of DHEN on large-scale dataset from CTR prediction tasks attained 0.27\% improvement on the Normalized Entropy (NE) of prediction and 1.2x better training throughput than state-of-the-art baseline, demonstrating their effectiveness in practice.

Xuewei Wang, Qiang Jin, Shengyu Huang et al.

Dividing ads ranking system into retrieval, early, and final stages is a common practice in large scale ads recommendation to balance the efficiency and accuracy. The early stage ranking often uses efficient models to generate candidates out of a set of retrieved ads. The candidates are then fed into a more computationally intensive but accurate final stage ranking system to produce the final ads recommendation. As the early and final stage ranking use different features and model architectures because of system constraints, a serious ranking consistency issue arises where the early stage has a low ads recall, i.e., top ads in the final stage are ranked low in the early stage. In order to pass better ads from the early to the final stage ranking, we propose a multi-task learning framework for early stage ranking to capture multiple final stage ranking components (i.e. ads clicks and ads quality events) and their task relations. With our multi-task learning framework, we can not only achieve serving cost saving from the model consolidation, but also improve the ads recall and ranking consistency. In the online A/B testing, our framework achieves significantly higher click-through rate (CTR), conversion rate (CVR), total value and better ads-quality (e.g. reduced ads cross-out rate) in a large scale industrial ads ranking system.

Zikun Liu, Liang Luo, Qianru Li et al.

Recent advances in recommendation scaling laws have led to foundation models of unprecedented complexity. While these models offer superior performance, their computational demands make real-time serving impractical, often forcing practitioners to rely on knowledge distillation-compromising serving quality for efficiency. To address this challenge, we present SOLARIS (Speculative Offloading of Latent-bAsed Representation for Inference Scaling), a novel framework inspired by speculative decoding. SOLARIS proactively precomputes user-item interaction embeddings by predicting which user-item pairs are likely to appear in future requests, and asynchronously generating their foundation model representations ahead of time. This approach decouples the costly foundation model inference from the latency-critical serving path, enabling real-time knowledge transfer from models previously considered too expensive for online use. Deployed across Meta's advertising system serving billions of daily requests, SOLARIS achieves 0.67% revenue-driving top-line metrics gain, demonstrating its effectiveness at scale.

Liang Luo, Yinbin Ma, Quanyu Zhu et al.

Recent GPU generations deliver significantly higher FLOPs using lower-precision arithmetic, such as FP8. While successfully applied to large language models (LLMs), its adoption in large recommendation models (LRMs) has been limited. This is because LRMs are numerically sensitive, dominated by small matrix multiplications (GEMMs) followed by normalization, and trained in communication-intensive environments. Applying FP8 directly to LRMs often degrades model quality and prolongs training time. These challenges are inherent to LRM workloads and cannot be resolved merely by introducing better FP8 kernels. Instead, a system-model co-design approach is needed to successfully integrate FP8. We present LoKA (Low-precision Kernel Applications), a framework that makes FP8 practical for LRMs through three principles: profile under realistic distributions to know where low precision is safe, co-design model components with hardware to expand where it is safe, and orchestrate across kernel libraries to maximize the gains. Concretely, LoKA Probe is a statistically grounded, online benchmarking method that learns activation and weight statistics, and quantifies per-layer errors. This process pinpoints safe and unsafe, fast and slow sites for FP8 adoption. LoKA Mods is a set of reusable model adaptations that improve both numerical stability and execution efficiency with FP8. LoKA Dispatch is a runtime that leverages the statistical insights from LoKA Probe to select the fastest FP8 kernel that satisfies the accuracy requirements.

Mingfu Liang, Xi Liu, Rong Jin et al.

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Mertcan Cokbas, Ziteng Liu, Zeyi Tao et al.

Training large-scale recommendation models under a single global objective implicitly assumes homogeneity across user populations. However, real-world data are composites of heterogeneous cohorts with distinct conditional distributions. As models increase in scale and complexity and as more data is used for training, they become dominated by central distribution patterns, neglecting head and tail regions. This imbalance limits the model's learning ability and can result in inactive attention weights or dead neurons. In this paper, we reveal how the attention mechanism can play a key role in factorization machines for shared embedding selection, and propose to address this challenge by analyzing the substructures in the dataset and exposing those with strong distributional contrast through auxiliary learning. Unlike previous research, which heuristically applies weighted labels or multi-task heads to mitigate such biases, we leverage partially conflicting auxiliary labels to regularize the shared representation. This approach customizes the learning process of attention layers to preserve mutual information with minority cohorts while improving global performance. We evaluated C2AL on massive production datasets with billions of data points each for six SOTA models. Experiments show that the factorization machine is able to capture fine-grained user-ad interactions using the proposed method, achieving up to a 0.16% reduction in normalized entropy overall and delivering gains exceeding 0.30% on targeted minority cohorts.

Xin Zhang, Weiliang Li, Rui Li et al.

Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately predicting conversion events remains challenging due to variable time delays between user interactions (e.g., impressions or clicks) and the actual conversions. These delays vary substantially across advertisers and products, necessitating flexible optimization windows tailored to specific conversion behaviors. To address this, we propose a novel \textit{Personalized Interpolation} method that extends existing models based on fixed conversion windows to support flexible advertiser-specific optimization windows. Our method enables accurate conversion estimation across diverse delay distributions without increasing system complexity. We evaluate the effectiveness of the proposed approach through extensive experiments using a real-world ads conversion model. Our results show that this method achieves both high prediction accuracy and improved efficiency compared to existing solutions. This study demonstrates the potential of our Personalized Interpolation method to improve conversion optimization and support a wider range of advertising strategies in large-scale online advertising systems.

Zhaoxia, Deng, Jongsoo Park et al.

Tremendous success of machine learning (ML) and the unabated growth in ML model complexity motivated many ML-specific designs in both CPU and accelerator architectures to speed up the model inference. While these architectures are diverse, highly optimized low-precision arithmetic is a component shared by most. Impressive compute throughputs are indeed often exhibited by these architectures on benchmark ML models. Nevertheless, production models such as recommendation systems important to Facebook's personalization services are demanding and complex: These systems must serve billions of users per month responsively with low latency while maintaining high prediction accuracy, notwithstanding computations with many tens of billions parameters per inference. Do these low-precision architectures work well with our production recommendation systems? They do. But not without significant effort. We share in this paper our search strategies to adapt reference recommendation models to low-precision hardware, our optimization of low-precision compute kernels, and the design and development of tool chain so as to maintain our models' accuracy throughout their lifespan during which topic trends and users' interests inevitably evolve. Practicing these low-precision technologies helped us save datacenter capacities while deploying models with up to 5X complexity that would otherwise not be deployed on traditional general-purpose CPUs. We believe these lessons from the trenches promote better co-design between hardware architecture and software engineering and advance the state of the art of ML in industry.

Dheevatsa Mudigere, Yuchen Hao, Jianyu Huang et al.

Deep learning recommendation models (DLRMs) are used across many business-critical services at Facebook and are the single largest AI application in terms of infrastructure demand in its data-centers. In this paper we discuss the SW/HW co-designed solution for high-performance distributed training of large-scale DLRMs. We introduce a high-performance scalable software stack based on PyTorch and pair it with the new evolution of Zion platform, namely ZionEX. We demonstrate the capability to train very large DLRMs with up to 12 Trillion parameters and show that we can attain 40X speedup in terms of time to solution over previous systems. We achieve this by (i) designing the ZionEX platform with dedicated scale-out network, provisioned with high bandwidth, optimal topology and efficient transport (ii) implementing an optimized PyTorch-based training stack supporting both model and data parallelism (iii) developing sharding algorithms capable of hierarchical partitioning of the embedding tables along row, column dimensions and load balancing them across multiple workers; (iv) adding high-performance core operators while retaining flexibility to support optimizers with fully deterministic updates (v) leveraging reduced precision communications, multi-level memory hierarchy (HBM+DDR+SSD) and pipelining. Furthermore, we develop and briefly comment on distributed data ingestion and other supporting services that are required for the robust and efficient end-to-end training in production environments.

Mao Ye, Dhruv Choudhary, Jiecao Yu et al.

Large scale deep learning provides a tremendous opportunity to improve the quality of content recommendation systems by employing both wider and deeper models, but this comes at great infrastructural cost and carbon footprint in modern data centers. Pruning is an effective technique that reduces both memory and compute demand for model inference. However, pruning for online recommendation systems is challenging due to the continuous data distribution shift (a.k.a non-stationary data). Although incremental training on the full model is able to adapt to the non-stationary data, directly applying it on the pruned model leads to accuracy loss. This is because the sparsity pattern after pruning requires adjustment to learn new patterns. To the best of our knowledge, this is the first work to provide in-depth analysis and discussion of applying pruning to online recommendation systems with non-stationary data distribution. Overall, this work makes the following contributions: 1) We present an adaptive dense to sparse paradigm equipped with a novel pruning algorithm for pruning a large scale recommendation system with non-stationary data distribution; 2) We design the pruning algorithm to automatically learn the sparsity across layers to avoid repeating hand-tuning, which is critical for pruning the heterogeneous architectures of recommendation systems trained with non-stationary data.