Jiacong He

Dingsu Wang, Filip Ryzner, Kelly He et al.

As recommender systems mature in the past few years, their optimization objectives have evolved from a primary focusing on short-term behavioral signals to a broader emphasis on long-term user engagement and retention. However, directly optimizing retention is difficult because return signals are sparse, delayed, and only partially attributable to earlier recommendations. Prior work has addressed this challenge with sequential modeling and reinforcement learning, but these approaches typically require task specific reward engineering, substantial computational overhead, and surface specific implementations that are difficult to generalize. In this paper, we present a unified, model-agnostic downstream reward framework for optimizing long-term user value in large-scale recommendation systems. First, we formulate the downstream reward learning problem and develop an offline screening framework to identify session level behaviors that are both observable early and predictive of future retention. We then propose several model-agnostic downstream rewards signals derived from observed user action patterns across multiple sources. We further discuss the engineering effort to productionize the proposed rewards derivations and challenges we faced when adding them to our ranking models. Online A/B experiments demonstrate consistent improvements in engagement and retention-related metrics, and the framework has been deployed across multiple Pinterest surfaces, including Homefeed, Related Pins, Search, and Notifications.

Yichu Zhou, Mehdi Ben Ayed, Lin Yang et al.

Large-scale recommenders encode multi-objective trade-offs by combining multiple predicted outcomes into a single utility score. Although this utility layer can be updated independently of the ranker, weight tuning remains largely manual, globally applied, slow to adapt to changing environments and business needs, and hard to govern as priorities shift. We propose PRL-PUTS, a Production-ready, ranker independent RL framework for Personalized Utility-weight Tuning with Pareto Sweeping. We cast utility tuning as a one-step, value-based RL problem: given request context, an agent selects a utility-weight vector that re-weights ranker predictions to maximize request-level engagement rewards. To visualize performance across the trade-off spectrum and allow decision makers to update the deployed operating policy instantly, we adopt an inference-time Pareto frontier sweeping via a scalarization parameter, producing a family of policies and an empirical Pareto frontier used as a governance artifact for operating policy selection. PRL-PUTS runs in parallel with ranking inference without adding serving latency. We validate PRL-PUTS with offline analysis using unbiased exploration logs and online experiments on Pinterest Homefeed where PRL-PUTS showed significant increases in engagement compared to baseline such as +0.13\% increase in successful session, a core metric for user engagement.