Hongke Zhao

Likang Wu, Zhi Li, Hongke Zhao et al.

Zero-Shot Learning (ZSL), which aims at automatically recognizing unseen objects, is a promising learning paradigm to understand new real-world knowledge for machines continuously. Recently, the Knowledge Graph (KG) has been proven as an effective scheme for handling the zero-shot task with large-scale and non-attribute data. Prior studies always embed relationships of seen and unseen objects into visual information from existing knowledge graphs to promote the cognitive ability of the unseen data. Actually, real-world knowledge is naturally formed by multimodal facts. Compared with ordinary structural knowledge from a graph perspective, multimodal KG can provide cognitive systems with fine-grained knowledge. For example, the text description and visual content can depict more critical details of a fact than only depending on knowledge triplets. Unfortunately, this multimodal fine-grained knowledge is largely unexploited due to the bottleneck of feature alignment between different modalities. To that end, we propose a multimodal intensive ZSL framework that matches regions of images with corresponding semantic embeddings via a designed dense attention module and self-calibration loss. It makes the semantic transfer process of our ZSL framework learns more differentiated knowledge between entities. Our model also gets rid of the performance limitation of only using rough global features. We conduct extensive experiments and evaluate our model on large-scale real-world data. The experimental results clearly demonstrate the effectiveness of the proposed model in standard zero-shot classification tasks.

Chuang Zhao, Hongke Zhao, Ming He et al.

Cross-domain recommendation aims to leverage knowledge from multiple domains to alleviate the data sparsity and cold-start problems in traditional recommender systems. One popular paradigm is to employ overlapping user representations to establish domain connections, thereby improving recommendation performance in all scenarios. Nevertheless, the general practice of this approach is to train user embeddings in each domain separately and then aggregate them in a plain manner, often ignoring potential cross-domain similarities between users and items. Furthermore, considering that their training objective is recommendation task-oriented without specific regularizations, the optimized embeddings disregard the interest alignment among user's views, and even violate the user's original interest distribution. To address these challenges, we propose a novel cross-domain recommendation framework, namely COAST, to improve recommendation performance on dual domains by perceiving the cross-domain similarity between entities and aligning user interests. Specifically, we first construct a unified cross-domain heterogeneous graph and redefine the message passing mechanism of graph convolutional networks to capture high-order similarity of users and items across domains. Targeted at user interest alignment, we develop deep insights from two more fine-grained perspectives of user-user and user-item interest invariance across domains by virtue of affluent unsupervised and semantic signals. We conduct intensive experiments on multiple tasks, constructed from two large recommendation data sets. Extensive results show COAST consistently and significantly outperforms state-of-the-art cross-domain recommendation algorithms as well as classic single-domain recommendation methods.

Likang Wu, Hao Wang, Enhong Chen et al.

Network-aware cascade size prediction aims to predict the final reposted number of user-generated information via modeling the propagation process in social networks. Estimating the user's reposting probability by social influence, namely state activation plays an important role in the information diffusion process. Therefore, Graph Neural Networks (GNN), which can simulate the information interaction between nodes, has been proved as an effective scheme to handle this prediction task. However, existing studies including GNN-based models usually neglect a vital factor of user's preference which influences the state activation deeply. To that end, we propose a novel framework to promote cascade size prediction by enhancing the user preference modeling according to three stages, i.e., preference topics generation, preference shift modeling, and social influence activation. Our end-to-end method makes the user activating process of information diffusion more adaptive and accurate. Extensive experiments on two large-scale real-world datasets have clearly demonstrated the effectiveness of our proposed model compared to state-of-the-art baselines.

Chuang Zhao, Hui Tang, Hongke Zhao et al.

Accurate healthcare prediction is critical for improving patient outcomes and reducing operational costs. Bolstered by growing reasoning capabilities, large language models (LLMs) offer a promising path to enhance healthcare predictions by drawing on their rich parametric knowledge. However, LLMs are prone to factual inaccuracies due to limitations in the reliability and coverage of their embedded knowledge. While retrieval-augmented generation (RAG) frameworks, such as GraphRAG and its variants, have been proposed to mitigate these issues by incorporating external knowledge, they face two key challenges in the healthcare scenario: (1) identifying the clinical necessity to activate the retrieval mechanism, and (2) achieving synergy between the retriever and the generator to craft contextually appropriate retrievals. To address these challenges, we propose GHAR, a \underline{g}enerative \underline{h}ierarchical \underline{a}gentic \underline{R}AG framework that simultaneously resolves when to retrieve and how to optimize the collaboration between submodules in healthcare. Specifically, for the first challenge, we design a dual-agent architecture comprising Agent-Top and Agent-Low. Agent-Top acts as the primary physician, iteratively deciding whether to rely on parametric knowledge or to initiate retrieval, while Agent-Low acts as the consulting service, summarising all task-relevant knowledge once retrieval was triggered. To tackle the second challenge, we innovatively unify the optimization of both agents within a formal Markov Decision Process, designing diverse rewards to align their shared goal of accurate prediction while preserving their distinct roles. Extensive experiments on three benchmark datasets across three popular tasks demonstrate our superiority over state-of-the-art baselines, highlighting the potential of hierarchical agentic RAG in advancing healthcare systems.

Chuang Zhao, Hui Tang, Hongke Zhao et al.

Advanced healthcare predictions offer significant improvements in patient outcomes by leveraging predictive analytics. Existing works primarily utilize various views of Electronic Health Record (EHR) data, such as diagnoses, lab tests, or clinical notes, for model training. These methods typically assume the availability of complete EHR views and that the designed model could fully leverage the potential of each view. However, in practice, random missing views and view laziness present two significant challenges that hinder further improvements in multi-view utilization. To address these challenges, we introduce Diffmv, an innovative diffusion-based generative framework designed to advance the exploitation of multiple views of EHR data. Specifically, to address random missing views, we integrate various views of EHR data into a unified diffusion-denoising framework, enriched with diverse contextual conditions to facilitate progressive alignment and view transformation. To mitigate view laziness, we propose a novel reweighting strategy that assesses the relative advantages of each view, promoting a balanced utilization of various data views within the model. Our proposed strategy achieves superior performance across multiple health prediction tasks derived from three popular datasets, including multi-view and multi-modality scenarios.

Zhichen Xiang, Hongke Zhao, Chuang Zhao et al.

Data bias, e.g., popularity impairs the dynamics of two-sided markets within recommender systems. This overshadows the less visible but potentially intriguing long-tail items that could capture user interest. Despite the abundance of research surrounding this issue, it still poses challenges and remains a hot topic in academic circles. Along this line, in this paper, we developed a re-ranking approach in dynamic settings with fair-exposure optimization driven by strategic agents. Designed for the producer side, the execution of agents assumes content creators can modify item features based on strategic incentives to maximize their exposure. This iterative process entails an end-to-end optimization, employing differentiable ranking operators that simultaneously target accuracy and fairness. Joint objectives ensure the performance of recommendations while enhancing the visibility of tail items. We also leveraged the performativity nature of predictions to illustrate how strategic learning influences content creators to shift towards fairness efficiently, thereby incentivizing features of tail items. Through comprehensive experiments on both public and industrial datasets, we have substantiated the effectiveness and dominance of the proposed method especially on unveiling the potential of tail items.

Chuang Zhao, Hongke Zhao, Ming He et al.

Cross-domain recommendation offers a potential avenue for alleviating data sparsity and cold-start problems. Embedding and mapping, as a classic cross-domain research genre, aims to identify a common mapping function to perform representation transformation between two domains. Nevertheless, previous coarse-grained preference representations, non-personalized mapping functions, and excessive reliance on overlapping users limit their performance, especially in scenarios where overlapping users are sparse. To address aforementioned challenges, we propose a novel cross-domain approach, namely CVPM. CVPM formalizes cross-domain interest transfer as a hybrid architecture of parametric meta-learning and self-supervised learning, which not only transfers user preferences at a finer level, but also enables signal enhancement with the knowledge of non-overlapping users. Specifically, with deep insights into user preferences and valence preference theory, we believe that there exists significant difference between users' positive preferences and negative behaviors, and thus employ differentiated encoders to learn their distributions. In particular, we further utilize the pre-trained model and item popularity to sample pseudo-interaction items to ensure the integrity of both distributions. To guarantee the personalization of preference transfer, we treat each user's mapping as two parts, the common transformation and the personalized bias, where the network used to generate the personalized bias is output by a meta-learner. Furthermore, in addition to the supervised loss for overlapping users, we design contrastive tasks for non-overlapping users from both group and individual-levels to avoid model skew and enhance the semantics of representations. Exhaustive data analysis and extensive experimental results demonstrate the effectiveness and advancement of our proposed framework.

Likang Wu, Zhi Li, Hongke Zhao et al.

In the online innovation market, the fund-raising performance of the start-up project is a concerning issue for creators, investors and platforms. Unfortunately, existing studies always focus on modeling the fund-raising process after the publishment of a project but the predicting of a project attraction in the market before setting up is largely unexploited. Usually, this prediction is always with great challenges to making a comprehensive understanding of both the start-up project and market environment. To that end, in this paper, we present a focused study on this important problem from a market graph perspective. Specifically, we propose a Graph-based Market Environment (GME) model for predicting the fund-raising performance of the unpublished project by exploiting the market environment. In addition, we discriminatively model the project competitiveness and market preferences by designing two graph-based neural network architectures and incorporating them into a joint optimization stage. Furthermore, to explore the information propagation problem with dynamic environment in a large-scale market graph, we extend the GME model with parallelizing competitiveness quantification and hierarchical propagation algorithm. Finally, we conduct extensive experiments on real-world data. The experimental results clearly demonstrate the effectiveness of our proposed model.

Zhi Li, Bo Wu, Qi Liu et al.

Complementary recommendations, which aim at providing users product suggestions that are supplementary and compatible with their obtained items, have become a hot topic in both academia and industry in recent years. %However, it is challenging due to its complexity and subjectivity. Existing work mainly focused on modeling the co-purchased relations between two items, but the compositional associations of item collections are largely unexplored. Actually, when a user chooses the complementary items for the purchased products, it is intuitive that she will consider the visual semantic coherence (such as color collocations, texture compatibilities) in addition to global impressions. Towards this end, in this paper, we propose a novel Content Attentive Neural Network (CANN) to model the comprehensive compositional coherence on both global contents and semantic contents. Specifically, we first propose a \textit{Global Coherence Learning} (GCL) module based on multi-heads attention to model the global compositional coherence. Then, we generate the semantic-focal representations from different semantic regions and design a \textit{Focal Coherence Learning} (FCL) module to learn the focal compositional coherence from different semantic-focal representations. Finally, we optimize the CANN in a novel compositional optimization strategy. Extensive experiments on the large-scale real-world data clearly demonstrate the effectiveness of CANN compared with several state-of-the-art methods.

Likang Wu, Zhi Li, Hongke Zhao et al.

Well begun is half done. In the crowdfunding market, the early fundraising performance of the project is a concerned issue for both creators and platforms. However, estimating the early fundraising performance before the project published is very challenging and still under-explored. To that end, in this paper, we present a focused study on this important problem in a market modeling view. Specifically, we propose a Graph-based Market Environment model (GME) for estimating the early fundraising performance of the target project by exploiting the market environment. In addition, we discriminatively model the market competition and market evolution by designing two graph-based neural network architectures and incorporating them into the joint optimization stage. Finally, we conduct extensive experiments on the real-world crowdfunding data collected from Indiegogo.com. The experimental results clearly demonstrate the effectiveness of our proposed model for modeling and estimating the early fundraising performance of the target project.

Binbin Jin, Enhong Chen, Hongke Zhao et al.

In the area of community question answering (CQA), answer selection and answer ranking are two tasks which are applied to help users quickly access valuable answers. Existing solutions mainly exploit the syntactic or semantic correlation between a question and its related answers (Q&A), where the multi-facet domain effects in CQA are still underexplored. In this paper, we propose a unified model, Enhanced Attentive Recurrent Neural Network (EARNN), for both answer selection and answer ranking tasks by taking full advantages of both Q&A semantics and multi-facet domain effects (i.e., topic effects and timeliness). Specifically, we develop a serialized LSTM to learn the unified representations of Q&A, where two attention mechanisms at either sentence-level or word-level are designed for capturing the deep effects of topics. Meanwhile, the emphasis of Q&A can be automatically distinguished. Furthermore, we design a time-sensitive ranking function to model the timeliness in CQA. To effectively train EARNN, a question-dependent pairwise learning strategy is also developed. Finally, we conduct extensive experiments on a real-world dataset from Quora. Experimental results validate the effectiveness and interpretability of our proposed EARNN model.

Zhi Li, Hongke Zhao, Qi Liu et al.

In the modern e-commerce, the behaviors of customers contain rich information, e.g., consumption habits, the dynamics of preferences. Recently, session-based recommendations are becoming popular to explore the temporal characteristics of customers' interactive behaviors. However, existing works mainly exploit the short-term behaviors without fully taking the customers' long-term stable preferences and evolutions into account. In this paper, we propose a novel Behavior-Intensive Neural Network (BINN) for next-item recommendation by incorporating both users' historical stable preferences and present consumption motivations. Specifically, BINN contains two main components, i.e., Neural Item Embedding, and Discriminative Behaviors Learning. Firstly, a novel item embedding method based on user interactions is developed for obtaining an unified representation for each item. Then, with the embedded items and the interactive behaviors over item sequences, BINN discriminatively learns the historical preferences and present motivations of the target users. Thus, BINN could better perform recommendations of the next items for the target users. Finally, for evaluating the performances of BINN, we conduct extensive experiments on two real-world datasets, i.e., Tianchi and JD. The experimental results clearly demonstrate the effectiveness of BINN compared with several state-of-the-art methods.