Qianlong Xie

Zhen Zhang, Luowen Liu, Wanzhi Zhang et al.

With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous AMD architectures designed to generate optimal mechanisms that satisfy near dominant strategy incentive compatibility (DSIC) fail to achieve deterministic allocation, and some also lack anonymity, thereby impacting the efficiency and fairness of advertising allocation. This has resulted in a notable discrepancy between the previous AMD architectures for generating near-DSIC optimal mechanisms and the demands of real-world advertising scenarios. In this paper, we prove that in all online advertising scenarios, previous non-deterministic allocation methods lead to the non-existence of feasible solutions, resulting in a gap between the rounded solution and the optimal solution. Furthermore, we propose JTransNet, a transformer-based neural network architecture, designed for optimal deterministic-allocation and anonymous joint auction design. Although the deterministic allocation module in JTransNet is designed for the latest joint auction scenarios, it can be applied to other non-deterministic AMD architectures with minor modifications. Additionally, our offline and online data experiments demonstrate that, in joint auction scenarios, JTransNet significantly outperforms the considered baselines in terms of platform revenue.

Yongcan Yu, Lingxiao He, Jian Liang et al.

Test-time reinforcement learning (TTRL) always adapts models at inference time via pseudo-labeling, leaving it vulnerable to spurious optimization signals from label noise. Through an empirical study, we observe that responses with medium consistency form an ambiguity region and constitute the primary source of reward noise. Crucially, we find that such spurious signals can be even amplified through group-relative advantage estimation. Motivated by these findings, we propose a unified framework, Debiased and Denoised test-time Reinforcement Learning (DDRL), to mitigate spurious signals. Concretely, DDRL first applies a frequency-based sampling strategy to exclude ambiguous samples while maintaining a balanced set of positive and negative examples. It then adopts a debiased advantage estimation with fixed advantages, removing the bias introduced by group-relative policy optimization. Finally, DDRL incorporates a consensus-based off-policy refinement stage, which leverages the rejection-sampled dataset to enable efficient and stable model updates. Experiments on three large language models across multiple mathematical reasoning benchmarks demonstrate that DDRL consistently outperforms existing TTRL baselines. The code will soon be released at https://github.com/yuyongcan/DDRL.

Qian Lin, Bo Tang, Zifan Wu et al.

Aiming at promoting the safe real-world deployment of Reinforcement Learning (RL), research on safe RL has made significant progress in recent years. However, most existing works in the literature still focus on the online setting where risky violations of the safety budget are likely to be incurred during training. Besides, in many real-world applications, the learned policy is required to respond to dynamically determined safety budgets (i.e., constraint threshold) in real time. In this paper, we target at the above real-time budget constraint problem under the offline setting, and propose Trajectory-based REal-time Budget Inference (TREBI) as a novel solution that models this problem from the perspective of trajectory distribution and solves it through diffusion model planning. Theoretically, we prove an error bound of the estimation on the episodic reward and cost under the offline setting and thus provide a performance guarantee for TREBI. Empirical results on a wide range of simulation tasks and a real-world large-scale advertising application demonstrate the capability of TREBI in solving real-time budget constraint problems under offline settings.

Qingyu Zhang, Chunlei Xin, Xuanang Chen et al.

Goal-driven persuasive dialogue, exemplified by applications like telemarketing, requires sophisticated multi-turn planning and strict factual faithfulness, which remains a significant challenge for even state-of-the-art Large Language Models (LLMs). A lack of task-specific data often limits previous works, and direct LLM application suffers from strategic brittleness and factual hallucination. In this paper, we first construct and release TeleSalesCorpus, the first real-world-grounded dialogue dataset for this domain. We then propose AI-Salesman, a novel framework featuring a dual-stage architecture. For the training stage, we design a Bayesian-supervised reinforcement learning algorithm that learns robust sales strategies from noisy dialogues. For the inference stage, we introduce the Dynamic Outline-Guided Agent (DOGA), which leverages a pre-built script library to provide dynamic, turn-by-turn strategic guidance. Moreover, we design a comprehensive evaluation framework that combines fine-grained metrics for key sales skills with the LLM-as-a-Judge paradigm. Experimental results demonstrate that our proposed AI-Salesman significantly outperforms baseline models in both automatic metrics and comprehensive human evaluations, showcasing its effectiveness in complex persuasive scenarios.

Zhaoqi Zhang, Jiaming Deng, Miao Xie et al.

Guaranteed display advertising is crucial for platform monetization, yet existing methods often operate under a single-slot assumption, limiting their ability to optimize allocation across multi-slot page views. In this paper, we propose a novel joint optimization framework for multi-slot GD allocation, addressing key challenges such as slot-level redundancy, contract imbalance, and exposure concentration. Our approach formulates the allocation as an offline bipartite matching problem with a contract roulette mechanism for slot exclusivity and Page View constraints for impression control, and incorporates a scalable allocation optimization algorithm for efficient large-scale deployment. Extensive online tests on the Meituan advertising platform demonstrate that our method significantly improves merchant ROI, platform revenue efficiency, and contract fulfillment robustness. Specifically, online A/B tests show a 28.99% increase in Average Revenue Per User under 70% traffic, and DID analysis further indicates improved contract stability, demonstrating the strong applicability and effectiveness of our framework in real-world advertising deployments.

Shuo Lu, Jianjie Cheng, Yinuo Xu et al.

Multimodal large language models (MLLMs) have achieved strong performance on perception-oriented tasks, yet their ability to perform mathematical spatial reasoning, defined as the capacity to parse and manipulate two- and three-dimensional relations, remains unclear. Humans easily solve textbook-style spatial reasoning problems with over 95\% accuracy, but we find that most leading MLLMs fail to reach even 60\% on the same tasks. This striking gap highlights spatial reasoning as a fundamental weakness of current models. To investigate this gap, we present MathSpatial, a unified framework for evaluating and improving spatial reasoning in MLLMs. MathSpatial includes three complementary components: (i) MathSpatial-Bench, a benchmark of 2K problems across three categories and eleven subtypes, designed to isolate reasoning difficulty from perceptual noise; (ii) MathSpatial-Corpus, a training dataset of 8K additional problems with verified solutions; and (iii) MathSpatial-SRT, which models reasoning as structured traces composed of three atomic operations--Correlate, Constrain, and Infer. Experiments show that fine-tuning Qwen2.5-VL-7B on MathSpatial achieves competitive accuracy while reducing tokens by 25\%. MathSpatial provides the first large-scale resource that disentangles perception from reasoning, enabling precise measurement and comprehensive understanding of mathematical spatial reasoning in MLLMs.

Zifan Wu, Bo Tang, Qian Lin et al.

Primal-dual safe RL methods commonly perform iterations between the primal update of the policy and the dual update of the Lagrange Multiplier. Such a training paradigm is highly susceptible to the error in cumulative cost estimation since this estimation serves as the key bond connecting the primal and dual update processes. We show that this problem causes significant underestimation of cost when using off-policy methods, leading to the failure to satisfy the safety constraint. To address this issue, we propose conservative policy optimization, which learns a policy in a constraint-satisfying area by considering the uncertainty in cost estimation. This improves constraint satisfaction but also potentially hinders reward maximization. We then introduce local policy convexification to help eliminate such suboptimality by gradually reducing the estimation uncertainty. We provide theoretical interpretations of the joint coupling effect of these two ingredients and further verify them by extensive experiments. Results on benchmark tasks show that our method not only achieves an asymptotic performance comparable to state-of-the-art on-policy methods while using much fewer samples, but also significantly reduces constraint violation during training. Our code is available at https://github.com/ZifanWu/CAL.

Yinuo Xu, Shuo Lu, Jianjie Cheng et al.

Deep Research agents tackle knowledge-intensive tasks through multi-round retrieval and decision-oriented generation. While reinforcement learning (RL) has been shown to improve performance in this paradigm, its contributions remain underexplored. To fully understand the role of RL, we conduct a systematic study along three decoupled dimensions: prompt template, reward function, and policy optimization. Our study reveals that: 1) the Fast Thinking template yields greater stability and better performance than the Slow Thinking template used in prior work; 2) the F1-based reward underperforms the EM due to training collapse driven by answer avoidance; this can be mitigated by incorporating action-level penalties, ultimately surpassing EM; 3) REINFORCE outperforms PPO while requiring fewer search actions, whereas GRPO shows the poorest stability among policy optimization methods. Building on these insights, we then introduce Search-R1++, a strong baseline that improves the performance of Search-R1 from 0.403 to 0.442 (Qwen2.5-7B) and 0.289 to 0.331 (Qwen2.5-3B). We hope that our findings can pave the way for more principled and reliable RL training strategies in Deep Research systems.

Guoxiao Zhang, Tan Qu, Ao Li et al.

Reranking improves recommendation quality by modeling item interactions. However, existing methods often decouple ranking and reranking, leading to weak listwise evaluation models that suffer from combinatorial sparsity and limited representational power under strict latency constraints. In this paper, we propose RIA (Ranking-Infused Architecture), a unified, end-to-end framework that seamlessly integrates pointwise and listwise evaluation. RIA introduces four key components: (1) the User and Candidate DualTransformer (UCDT) for fine-grained user-item-context modeling; (2) the Context-aware User History and Target (CUHT) module for position-sensitive preference learning; (3) the Listwise Multi-HSTU (LMH) module to capture hierarchical item dependencies; and (4) the Embedding Cache (EC) module to bridge efficiency and effectiveness during inference. By sharing representations across ranking and reranking, RIA enables rich contextual knowledge transfer while maintaining low latency. Extensive experiments show that RIA outperforms state-of-the-art models on both public and industrial datasets, achieving significant gains in AUC and LogLoss. Deployed in Meituan advertising system, RIA yields a +1.69% improvement in Click-Through Rate (CTR) and a +4.54% increase in Cost Per Mille (CPM) in online A/B tests.

Guoxiao Zhang, Ao Li, Tan Qu et al.

Online platforms usually suffer from user experience degradation due to near-duplicate items with similar visuals and text. While Multimodal Large Language Models (MLLMs) enable multimodal embedding, existing methods treat representations as black boxes, ignoring structural relationships (e.g., primary vs. auxiliary elements), leading to local structural collapse problem. To address this, inspired by Feature Integration Theory (FIT), we propose FITRep, the first attention-guided, white-box item representation framework for fine-grained item deduplication. FITRep consists of: (1) Concept Hierarchical Information Extraction (CHIE), using MLLMs to extract hierarchical semantic concepts; (2) Structure-Preserving Dimensionality Reduction (SPDR), an adaptive UMAP-based method for efficient information compression; and (3) FAISS-Based Clustering (FBC), a FAISS-based clustering that assigns each item a unique cluster id using FAISS. Deployed on Meituan's advertising system, FITRep achieves +3.60% CTR and +4.25% CPM gains in online A/B tests, demonstrating both effectiveness and real-world impact.

Jiahong Zhou, Shunhui Mao, Guoliang Yang et al.

Recommender systems aim to recommend the most suitable items to users from a large number of candidates. Their computation cost grows as the number of user requests and the complexity of services (or models) increases. Under the limitation of computation resources (CRs), how to make a trade-off between computation cost and business revenue becomes an essential question. The existing studies focus on dynamically allocating CRs in queue truncation scenarios (i.e., allocating the size of candidates), and formulate the CR allocation problem as an optimization problem with constraints. Some of them focus on single-phase CR allocation, and others focus on multi-phase CR allocation but introduce some assumptions about queue truncation scenarios. However, these assumptions do not hold in other scenarios, such as retrieval channel selection and prediction model selection. Moreover, existing studies ignore the state transition process of requests between different phases, limiting the effectiveness of their approaches. This paper proposes a Reinforcement Learning (RL) based Multi-Phase Computation Allocation approach (RL-MPCA), which aims to maximize the total business revenue under the limitation of CRs. RL-MPCA formulates the CR allocation problem as a Weakly Coupled MDP problem and solves it with an RL-based approach. Specifically, RL-MPCA designs a novel deep Q-network to adapt to various CR allocation scenarios, and calibrates the Q-value by introducing multiple adaptive Lagrange multipliers (adaptive-$λ$) to avoid violating the global CR constraints. Finally, experiments on the offline simulation environment and online real-world recommender system validate the effectiveness of our approach.

Hao Wang, Bo Tang, Chi Harold Liu et al.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

Yongcan Yu, Lingxiao He, Shuo Lu et al.

Recent advances in vision-language models (VLMs) reasoning have been largely attributed to the rise of reinforcement Learning (RL), which has shifted the community's focus away from the supervised fine-tuning (SFT) paradigm. Many studies suggest that introducing the SFT stage not only fails to improve reasoning ability but may also negatively impact model training. In this study, we revisit this RL-centric belief through a systematic and controlled comparison of SFT and RL on VLM Reasoning. Using identical data sources, we find that the relative effectiveness of SFT and RL is conditional and strongly influenced by model capacity, data scale, and data distribution. Contrary to common assumptions, our findings show that SFT plays a crucial role across several scenarios: (1) Effectiveness for weaker models. SFT more reliably elicits reasoning capabilities in smaller or weaker VLMs. (2) Data efficiency. SFT with only 2K achieves comparable or better reasoning performance to RL with 20K. (3) Cross-modal transferability. SFT demonstrates stronger generalization across modalities. Moreover, we identify a pervasive issue of deceptive rewards, where higher rewards fail to correlate with better reasoning accuracy in RL. These results challenge the prevailing "RL over SFT" narrative. They highlight that the role of SFT may have been underestimated and support a more balanced post-training pipeline in which SFT and RL function as complementary components.

Yu Lei, Jiayang Zhao, Yilei Zhao et al.

Modern auto-bidding systems are required to balance overall performance with diverse advertiser goals and real-world constraints, reflecting the dynamic and evolving needs of the industry. Recent advances in conditional generative models, such as transformers and diffusers, have enabled direct trajectory generation tailored to advertiser preferences, offering a promising alternative to traditional Markov Decision Process-based methods. However, these generative methods face significant challenges, such as the distribution shift between offline and online environments, limited exploration of the action space, and the necessity to meet constraints like marginal Cost-per-Mille (CPM) and Return on Investment (ROI). To tackle these challenges, we propose GRAD (Generative Reward-driven Ad-bidding with Mixture-of-Experts), a scalable foundation model for auto-bidding that combines an Action-Mixture-of-Experts module for diverse bidding action exploration with the Value Estimator of Causal Transformer for constraint-aware optimization. Extensive offline and online experiments demonstrate that GRAD significantly enhances platform revenue, highlighting its effectiveness in addressing the evolving and diverse requirements of modern advertisers. Furthermore, GRAD has been implemented in multiple marketing scenarios at Meituan, one of the world's largest online food delivery platforms, leading to a 2.18% increase in Gross Merchandise Value (GMV) and 10.68% increase in ROI.