Bin Dou

Bin Dou, Baokun Wang, Yun Zhu et al.

User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital marketing. However, existing user targeting methods encounter two significant challenges: (i) Poor cross-domain and cross-scenario transferability and generalization, and (ii) Insufficient forecastability in real-world applications. These limitations hinder their applicability across diverse industrial scenarios. In this work, we propose FOUND, an industrial-grade, transferable, and forecastable user targeting foundation model. To enhance cross-domain transferability, our framework integrates heterogeneous multi-scenario user data, aligning them with one-sentence targeting demand inputs through contrastive pre-training. For improved forecastability, the text description of each user is derived based on anticipated future behaviors, while user representations are constructed from historical information. Experimental results demonstrate that our approach significantly outperforms existing baselines in cross-domain, real-world user targeting scenarios, showcasing the superior capabilities of FOUND. Moreover, our method has been successfully deployed on the Alipay platform and is widely utilized across various scenarios.

Chuan He, Yang Chen, Wuliang Huang et al.

Multi-source user representation learning plays a critical role in enabling personalized services on web platforms (e.g., Alipay). While prior works have adopted late-fusion strategies to combine heterogeneous data sources, they suffer from three key limitations: lack of unified representation frameworks, scalability and storage issues in data compression, and inflexible cross-task generalization. To address these challenges, we propose U2QT (Unified User Quantized Tokenizers), a novel framework that integrates cross-domain knowledge transfer with early fusion of heterogeneous domains. Our framework employs a two-stage architecture: first, we use the Qwen3 Embedding model to derive a compact yet expressive feature representation; second, a multi-view RQ-VAE discretizes causal embeddings into compact tokens through shared and source-specific codebooks, enabling efficient storage while maintaining semantic coherence. Experimental results showcase U2QT's advantages across diverse downstream tasks, outperforming task-specific baselines in future behavior prediction and recommendation tasks while achieving efficiency gains in storage and computation. The unified tokenization framework enables seamless integration with language models and supports industrial-scale applications.