Xiao Ma

Xiao Ma, Taylor W. Brown

As Artificial Intelligence (AI) plays an ever-expanding role in sociotechnical systems, it is important to articulate the relationships between humans and AI. However, the scholarly communities studying human-AI relationships -- including but not limited to social computing, machine learning, science and technology studies, and other social sciences -- are divided by the perspectives that define them. These perspectives vary both by their focus on humans or AI, and in the micro/macro lenses through which they approach subjects. These differences inhibit the integration of findings, and thus impede science and interdisciplinarity. In this position paper, we propose the development of a framework AI-Mediated Exchange Theory (AI-MET) to bridge these divides. As an extension to Social Exchange Theory (SET) in the social sciences, AI-MET views AI as influencing human-to-human relationships via a taxonomy of mediation mechanisms. We list initial ideas of these mechanisms, and show how AI-MET can be used to help human-AI research communities speak to one another.

Xiao Ma, Lina Mezghani, Kimberly Wilber et al.

As any savvy online shopper knows, second-hand peer-to-peer marketplaces are filled with images of mixed quality. How does image quality impact marketplace outcomes, and can quality be automatically predicted? In this work, we conducted a large-scale study on the quality of user-generated images in peer-to-peer marketplaces. By gathering a dataset of common second-hand products (~75,000 images) and annotating a subset with human-labeled quality judgments, we were able to model and predict image quality with decent accuracy (~87%). We then conducted two studies focused on understanding the relationship between these image quality scores and two marketplace outcomes: sales and perceived trustworthiness. We show that image quality is associated with higher likelihood that an item will be sold, though other factors such as view count were better predictors of sales. Nonetheless, we show that high quality user-generated images selected by our models outperform stock imagery in eliciting perceptions of trust from users. Our findings can inform the design of future marketplaces and guide potential sellers to take better product images.