Zexin Ma

Joel Mire, Maria Antoniak, Steven R. Wilson et al. · allen-ai, cmu

Reading stories evokes rich interpretive, affective, and evaluative responses, such as inferences about narrative intent or judgments about characters. Yet, computational models of reader response are limited, preventing nuanced analyses. To address this gap, we introduce SocialStoryFrames, a formalism for distilling plausible inferences about reader response, such as perceived author intent, explanatory and predictive reasoning, affective responses, and value judgments, using conversational context and a taxonomy grounded in narrative theory, linguistic pragmatics, and psychology. We develop two models, SSF-Generator and SSF-Classifier, validated through human surveys (N=382 participants) and expert annotations, respectively. We conduct pilot analyses to showcase the utility of the formalism for studying storytelling at scale. Specifically, applying our models to SSF-Corpus, a curated dataset of 6,140 social media stories from diverse contexts, we characterize the frequency and interdependence of storytelling intents, and we compare and contrast narrative practices (and their diversity) across communities. By linking fine-grained, context-sensitive modeling with a generic taxonomy of reader responses, SocialStoryFrames enable new research into storytelling in online communities.

Douglas Zytko, Zexin Ma, Jacob Gleason et al.

Immersive stories for health are 360-degree videos that intend to alter viewer perceptions about behaviors detrimental to health. They have potential to inform public health at scale, however, immersive story design is still in early stages and largely devoid of best practices. This paper presents a focus group study with 147 viewers of an immersive story about binge drinking experienced through VR headsets and mobile phones. The objective of the study is to identify aspects of immersive story design that influence attitudes towards the health issue exhibited, and to understand how health information is consumed in immersive stories. Findings emphasize the need for an immersive story to provide reasoning behind character engagement in the focal health behavior, to show the main character clearly engaging in the behavior, and to enable viewers to experience escalating symptoms of the behavior before the penultimate health consequence. Findings also show how the design of supporting characters can inadvertently distract viewers and lead them to justify the detrimental behavior being exhibited. The paper concludes with design considerations for enabling immersive stories to better inform public perception of health issues.