Daniel Hill

Adam Block, Rahul Kidambi, Daniel N. Hill et al.

Conventional methods for query autocompletion aim to predict which completed query a user will select from a list. A shortcoming of this approach is that users often do not know which query will provide the best retrieval performance on the current information retrieval system, meaning that any query autocompletion methods trained to mimic user behavior can lead to suboptimal query suggestions. To overcome this limitation, we propose a new approach that explicitly optimizes the query suggestions for downstream retrieval performance. We formulate this as a problem of ranking a set of rankings, where each query suggestion is represented by the downstream item ranking it produces. We then present a learning method that ranks query suggestions by the quality of their item rankings. The algorithm is based on a counterfactual learning approach that is able to leverage feedback on the items (e.g., clicks, purchases) to evaluate query suggestions through an unbiased estimator, thus avoiding the assumption that users write or select optimal queries. We establish theoretical support for the proposed approach and provide learning-theoretic guarantees. We also present empirical results on publicly available datasets, and demonstrate real-world applicability using data from an online shopping store.

Samarth Gupta, Daniel N. Hill, Lexing Ying et al.

In most applications of model-based Markov decision processes, the parameters for the unknown underlying model are often estimated from the empirical data. Due to noise, the policy learnedfrom the estimated model is often far from the optimal policy of the underlying model. When applied to the environment of the underlying model, the learned policy results in suboptimal performance, thus calling for solutions with better generalization performance. In this work we take a Bayesian perspective and regularize the objective function of the Markov decision process with prior information in order to obtain more robust policies. Two approaches are proposed, one based on $L^1$ regularization and the other on relative entropic regularization. We evaluate our proposed algorithms on synthetic simulations and on real-world search logs of a large scale online shopping store. Our results demonstrate the robustness of regularized MDP policies against the noise present in the models.

Rajat Sen, Alexander Rakhlin, Lexing Ying et al.

Motivated by modern applications, such as online advertisement and recommender systems, we study the top-$k$ extreme contextual bandits problem, where the total number of arms can be enormous, and the learner is allowed to select $k$ arms and observe all or some of the rewards for the chosen arms. We first propose an algorithm for the non-extreme realizable setting, utilizing the Inverse Gap Weighting strategy for selecting multiple arms. We show that our algorithm has a regret guarantee of $O(k\sqrt{(A-k+1)T \log (|\mathcal{F}|T)})$, where $A$ is the total number of arms and $\mathcal{F}$ is the class containing the regression function, while only requiring $\tilde{O}(A)$ computation per time step. In the extreme setting, where the total number of arms can be in the millions, we propose a practically-motivated arm hierarchy model that induces a certain structure in mean rewards to ensure statistical and computational efficiency. The hierarchical structure allows for an exponential reduction in the number of relevant arms for each context, thus resulting in a regret guarantee of $O(k\sqrt{(\log A-k+1)T \log (|\mathcal{F}|T)})$. Finally, we implement our algorithm using a hierarchical linear function class and show superior performance with respect to well-known benchmarks on simulated bandit feedback experiments using extreme multi-label classification datasets. On a dataset with three million arms, our reduction scheme has an average inference time of only 7.9 milliseconds, which is a 100x improvement.

Daniel N Hill, Houssam Nassif, Yi Liu et al.

Optimization is commonly employed to determine the content of web pages, such as to maximize conversions on landing pages or click-through rates on search engine result pages. Often the layout of these pages can be decoupled into several separate decisions. For example, the composition of a landing page may involve deciding which image to show, which wording to use, what color background to display, etc. Such optimization is a combinatorial problem over an exponentially large decision space. Randomized experiments do not scale well to this setting, and therefore, in practice, one is typically limited to optimizing a single aspect of a web page at a time. This represents a missed opportunity in both the speed of experimentation and the exploitation of possible interactions between layout decisions. Here we focus on multivariate optimization of interactive web pages. We formulate an approach where the possible interactions between different components of the page are modeled explicitly. We apply bandit methodology to explore the layout space efficiently and use hill-climbing to select optimal content in realtime. Our algorithm also extends to contextualization and personalization of layout selection. Simulation results show the suitability of our approach to large decision spaces with strong interactions between content. We further apply our algorithm to optimize a message that promotes adoption of an Amazon service. After only a single week of online optimization, we saw a 21% conversion increase compared to the median layout. Our technique is currently being deployed to optimize content across several locations at Amazon.com.

Choon Hui Teo, Houssam Nassif, Daniel Hill et al.

Search queries are appropriate when users have explicit intent, but they perform poorly when the intent is difficult to express or if the user is simply looking to be inspired. Visual browsing systems allow e-commerce platforms to address these scenarios while offering the user an engaging shopping experience. Here we explore extensions in the direction of adaptive personalization and item diversification within Stream, a new form of visual browsing and discovery by Amazon. Our system presents the user with a diverse set of interesting items while adapting to user interactions. Our solution consists of three components (1) a Bayesian regression model for scoring the relevance of items while leveraging uncertainty, (2) a submodular diversification framework that re-ranks the top scoring items based on category, and (3) personalized category preferences learned from the user's behavior. When tested on live traffic, our algorithms show a strong lift in click-through-rate and session duration.