Xing Tang

Shiwei Li, Huifeng Guo, Lu Hou et al.

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we formulate a novel quantization training paradigm to compress the embeddings from the training stage, termed low-precision training (LPT). Also, we provide theoretical analysis on its convergence. The results show that stochastic weight quantization has a faster convergence rate and a smaller convergence error than deterministic weight quantization in LPT. Further, to reduce the accuracy degradation, we propose adaptive low-precision training (ALPT) that learns the step size (i.e., the quantization resolution) through gradient descent. Experiments on two real-world datasets confirm our analysis and show that ALPT can significantly improve the prediction accuracy, especially at extremely low bit widths. For the first time in CTR models, we successfully train 8-bit embeddings without sacrificing prediction accuracy. The code of ALPT is publicly available.

Dugang Liu, Xing Tang, Han Gao et al.

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.

Shiwei Li, Wenchao Xu, Haozhao Wang et al.

Federated learning is a promising distributed machine learning paradigm that can effectively exploit large-scale data without exposing users' privacy. However, it may incur significant communication overhead, thereby potentially impairing the training efficiency. To address this challenge, numerous studies suggest binarizing the model updates. Nonetheless, traditional methods usually binarize model updates in a post-training manner, resulting in significant approximation errors and consequent degradation in model accuracy. To this end, we propose Federated Binarization-Aware Training (FedBAT), a novel framework that directly learns binary model updates during the local training process, thus inherently reducing the approximation errors. FedBAT incorporates an innovative binarization operator, along with meticulously designed derivatives to facilitate efficient learning. In addition, we establish theoretical guarantees regarding the convergence of FedBAT. Extensive experiments are conducted on four popular datasets. The results show that FedBAT significantly accelerates the convergence and exceeds the accuracy of baselines by up to 9\%, even surpassing that of FedAvg in some cases.

Shiwei Li, Yingyi Cheng, Haozhao Wang et al.

Federated learning is a promising distributed training paradigm that effectively safeguards data privacy. However, it may involve significant communication costs, which hinders training efficiency. In this paper, we aim to enhance communication efficiency from a new perspective. Specifically, we request the distributed clients to find optimal model updates relative to global model parameters within predefined random noise. For this purpose, we propose Federated Masked Random Noise (FedMRN), a novel framework that enables clients to learn a 1-bit mask for each model parameter and apply masked random noise (i.e., the Hadamard product of random noise and masks) to represent model updates. To make FedMRN feasible, we propose an advanced mask training strategy, called progressive stochastic masking (PSM). After local training, each client only need to transmit local masks and a random seed to the server. Additionally, we provide theoretical guarantees for the convergence of FedMRN under both strongly convex and non-convex assumptions. Extensive experiments are conducted on four popular datasets. The results show that FedMRN exhibits superior convergence speed and test accuracy compared to relevant baselines, while attaining a similar level of accuracy as FedAvg.

Zexu Sun, Hao Yang, Dugang Liu et al.

In modern online platforms, incentives are essential factors that enhance user engagement and increase platform revenue. Over recent years, uplift modeling has been introduced as a strategic approach to assign incentives to individual customers. Especially in many real-world applications, online platforms can only incentivize customers with specific budget constraints. This problem can be reformulated as the multi-choice knapsack problem. This optimization aims to select the optimal incentive for each customer to maximize the return on investment. Recent works in this field frequently tackle the budget allocation problem using a two-stage approach. However, this solution is confronted with the following challenges: (1) The causal inference methods often ignore the domain knowledge in online marketing, where the expected response curve of a customer should be monotonic and smooth as the incentive increases. (2) An optimality gap between the two stages results in inferior sub-optimal allocation performance due to the loss of the incentive recommendation information for the uplift prediction under the limited budget constraint. To address these challenges, we propose a novel End-to-End Cost-Effective Incentive Recommendation (E3IR) model under budget constraints. Specifically, our methods consist of two modules, i.e., the uplift prediction module and the differentiable allocation module. In the uplift prediction module, we construct prediction heads to capture the incremental improvement between adjacent treatments with the marketing domain constraints (i.e., monotonic and smooth). We incorporate integer linear programming (ILP) as a differentiable layer input in the allocation module. Furthermore, we conduct extensive experiments on public and real product datasets, demonstrating that our E3IR improves allocation performance compared to existing two-stage approaches.

Shiwei Li, Xiandi Luo, Haozhao Wang et al.

To improve the training efficiency of federated learning (FL), previous research has employed low-rank decomposition techniques to reduce communication overhead. In this paper, we seek to enhance the performance of these low-rank decomposition methods. Specifically, we focus on three key issues related to decomposition in FL: what to decompose, how to decompose, and how to aggregate. Subsequently, we introduce three novel techniques: Model Update Decomposition (MUD), Block-wise Kronecker Decomposition (BKD), and Aggregation-Aware Decomposition (AAD), each targeting a specific issue. These techniques are complementary and can be applied simultaneously to achieve optimal performance. Additionally, we provide a rigorous theoretical analysis to ensure the convergence of the proposed MUD. Extensive experimental results show that our approach achieves faster convergence and superior accuracy compared to relevant baseline methods. The code is available at https://github.com/Leopold1423/fedmud-icml25.

Fuyuan Lyu, Linfeng Du, Yunpeng Weng et al.

Fund allocation has been an increasingly important problem in the financial domain. In reality, we aim to allocate the funds to buy certain assets within a certain future period. Naive solutions such as prediction-only or Predict-then-Optimize approaches suffer from goal mismatch. Additionally, the introduction of the SOTA time series forecasting model inevitably introduces additional uncertainty in the predicted result. To solve both problems mentioned above, we introduce a Risk-aware Time-Series Predict-and-Allocate (RTS-PnO) framework, which holds no prior assumption on the forecasting models. Such a framework contains three features: (i) end-to-end training with objective alignment measurement, (ii) adaptive forecasting uncertainty calibration, and (iii) agnostic towards forecasting models. The evaluation of RTS-PnO is conducted over both online and offline experiments. For offline experiments, eight datasets from three categories of financial applications are used: Currency, Stock, and Cryptos. RTS-PnO consistently outperforms other competitive baselines. The online experiment is conducted on the Cross-Border Payment business at FiT, Tencent, and an 8.4\% decrease in regret is witnessed when compared with the product-line approach. The code for the offline experiment is available at https://github.com/fuyuanlyu/RTS-PnO.

Bowei He, Yunpeng Weng, Xing Tang et al.

Uplift modeling has been widely employed in online marketing by predicting the response difference between the treatment and control groups, so as to identify the sensitive individuals toward interventions like coupons or discounts. Compared with traditional \textit{conversion uplift modeling}, \textit{revenue uplift modeling} exhibits higher potential due to its direct connection with the corporate income. However, previous works can hardly handle the continuous long-tail response distribution in revenue uplift modeling. Moreover, they have neglected to optimize the uplift ranking among different individuals, which is actually the core of uplift modeling. To address such issues, in this paper, we first utilize the zero-inflated lognormal (ZILN) loss to regress the responses and customize the corresponding modeling network, which can be adapted to different existing uplift models. Then, we study the ranking-related uplift modeling error from the theoretical perspective and propose two tighter error bounds as the additional loss terms to the conventional response regression loss. Finally, we directly model the uplift ranking error for the entire population with a listwise uplift ranking loss. The experiment results on offline public and industrial datasets validate the effectiveness of our method for revenue uplift modeling. Furthermore, we conduct large-scale experiments on a prominent online fintech marketing platform, Tencent FiT, which further demonstrates the superiority of our method in real-world applications.

Ziqiang Cui, Yunpeng Weng, Xing Tang et al.

In recent years, the introduction of knowledge graphs (KGs) has significantly advanced recommender systems by facilitating the discovery of potential associations between items. However, existing methods still face several limitations. First, most KGs suffer from missing facts or limited scopes. Second, existing methods convert textual information in KGs into IDs, resulting in the loss of natural semantic connections between different items. Third, existing methods struggle to capture high-order connections in the global KG. To address these limitations, we propose a novel method called CoLaKG, which leverages large language models (LLMs) to improve KG-based recommendations. The extensive knowledge and remarkable reasoning capabilities of LLMs enable our method to supplement missing facts in KGs, and their powerful text understanding abilities allow for better utilization of semantic information. Specifically, CoLaKG extracts useful information from KGs at both local and global levels. By employing the item-centered subgraph extraction and prompt engineering, it can accurately understand the local information. In addition, through the semantic-based retrieval module, each item is enriched by related items from the entire knowledge graph, effectively harnessing global information. Furthermore, the local and global information are effectively integrated into the recommendation model through a representation fusion module and a retrieval-augmented representation learning module, respectively. Extensive experiments on four real-world datasets demonstrate the superiority of our method.

Shiwei Li, Xiandi Luo, Haozhao Wang et al.

Low-rank adaptation (LoRA) is a parameter-efficient fine-tuning (PEFT) method widely used in large language models (LLMs). It approximates the update of a pretrained weight matrix $W\in\mathbb{R}^{m\times n}$ by the product of two low-rank matrices, $BA$, where $A \in\mathbb{R}^{r\times n}$ and $B\in\mathbb{R}^{m\times r} (r\ll\min\{m,n\})$. Increasing the dimension $r$ can raise the rank of LoRA weights (i.e., $BA$), which typically improves fine-tuning performance but also significantly increases the number of trainable parameters. In this paper, we propose Block Diversified Low-Rank Adaptation (BoRA), which improves the rank of LoRA weights with a small number of additional parameters. Specifically, BoRA treats the product $BA$ as a block matrix multiplication, where $A$ and $B$ are partitioned into $b$ blocks along the columns and rows, respectively (i.e., $A=[A_1,\dots,A_b]$ and $B=[B_1,\dots,B_b]^\top$). Consequently, the product $BA$ becomes the concatenation of the block products $B_iA_j$ for $i,j\in[b]$. To enhance the diversity of different block products, BoRA introduces a unique diagonal matrix $Σ_{i,j} \in \mathbb{R}^{r\times r}$ for each block multiplication, resulting in $B_i Σ_{i,j} A_j$. By leveraging these block-wise diagonal matrices, BoRA increases the rank of LoRA weights by a factor of $b$ while only requiring $b^2r$ additional parameters. Extensive experiments across multiple datasets and models demonstrate the superiority of BoRA, and ablation studies further validate its scalability.

Dugang Liu, Xing Tang, Yang Qiao et al.

Online marketing is critical for many industrial platforms and business applications, aiming to increase user engagement and platform revenue by identifying corresponding delivery-sensitive groups for specific incentives, such as coupons and bonuses. As the scale and complexity of features in industrial scenarios increase, deep uplift modeling (DUM) as a promising technique has attracted increased research from academia and industry, resulting in various predictive models. However, current DUM still lacks some standardized benchmarks and unified evaluation protocols, which limit the reproducibility of experimental results in existing studies and the practical value and potential impact in this direction. In this paper, we provide an open benchmark for DUM and present comparison results of existing models in a reproducible and uniform manner. To this end, we conduct extensive experiments on two representative industrial datasets with different preprocessing settings to re-evaluate 13 existing models. Surprisingly, our experimental results show that the most recent work differs less than expected from traditional work in many cases. In addition, our experiments also reveal the limitations of DUM in generalization, especially for different preprocessing and test distributions. Our benchmarking work allows researchers to evaluate the performance of new models quickly but also reasonably demonstrates fair comparison results with existing models. It also gives practitioners valuable insights into often overlooked considerations when deploying DUM. We will make this benchmarking library, evaluation protocol, and experimental setup available on GitHub.

Fuyuan Lyu, Xing Tang, Huifeng Guo et al.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) naïve methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

Yi Ouyang, Bin Guo, Xing Tang et al.

Learning effective embedding has been proved to be useful in many real-world problems, such as recommender systems, search ranking and online advertisement. However, one of the challenges is data sparsity in learning large-scale item embedding, as users' historical behavior data are usually lacking or insufficient in an individual domain. In fact, user's behaviors from different domains regarding the same items are usually relevant. Therefore, we can learn complete user behaviors to alleviate the sparsity using complementary information from correlated domains. It is intuitive to model users' behaviors using graph, and graph neural networks (GNNs) have recently shown the great power for representation learning, which can be used to learn item embedding. However, it is challenging to transfer the information across domains and learn cross-domain representation using the existing GNNs. To address these challenges, in this paper, we propose a novel model - Deep Multi-Graph Embedding (DMGE) to learn cross-domain representation. Specifically, we first construct a multi-graph based on users' behaviors from different domains, and then propose a multi-graph neural network to learn cross-domain representation in an unsupervised manner. Particularly, we present a multiple-gradient descent optimizer for efficiently training the model. We evaluate our approach on various large-scale real-world datasets, and the experimental results show that DMGE outperforms other state-of-art embedding methods in various tasks.