Babak Seyed Aghazadeh

Allegra Laro, Yanqing Chen, Hao He et al.

Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of platforms that personalize recommendations, in part due to historically careless treatment of personal data and data privacy. Now, businesses that rely on personalized recommendations are entering a new paradigm, where many of their systems must be overhauled to be privacy-first. In this article, we propose an algorithm for personalized recommendations that facilitates both precise and differentially-private measurement. We consider advertising as an example application, and conduct offline experiments to quantify how the proposed privacy-preserving algorithm affects key metrics related to user experience, advertiser value, and platform revenue compared to the extremes of both (private) non-personalized and non-private, personalized implementations.

Milind Pandurang Jagre, Jia Huang, Dayvid V. R. Oliveira et al.

In search and recommendation systems, predictive models often suffer from temporal instability when certain input features introduce volatility in output scores. This instability can degrade model reliability and user experience especially in multi-stage systems where consistent predictions are critical for downstream decision making. We introduce Fortress, a general framework for enhancing model stability and accuracy by identifying and pruning features that contribute to inconsistent prediction scores over time. Fortress leverages historical snapshots temporally partitioned datasets capturing score fluctuations for the same entity across periods and follows a four-step process: (1) collect historical snapshots, (2) identify samples with unstable predictions, (3) isolate and remove instability-inducing features, and (4) retrain models using only stable features. While semantic features from LLMs and BERT-based models improve generalization, they often lack full query or entity coverage. Engagement-based features offer strong predictive power but tend to introduce temporal instability. Fortress mitigates this trade-off by suppressing the volatility of engagement signals while retaining their predictive value leading to more stable and accurate models. We validate Fortress on a query-to-app relevance model in a large-scale app marketplace. Offline experiments demonstrate notable improvements in prediction stability (measured by Coefficient of Variation) and classification performance (measured by PR-AUC).