Aman Gupta

Zhoutong Fu, Yihan Cao, Yi-Lin Chen et al.

Large language models (LLMs) have achieved strong performance across a wide range of natural language processing tasks. However, deploying LLMs at scale for domain specific applications, such as job-person fit and explanation in job seeking platforms, introduces distinct challenges. At LinkedIn, the job person fit task requires analyzing a candidate's public profile against job requirements to produce both a fit assessment and a detailed explanation. Directly applying open source or finetuned LLMs to this task often fails to yield high quality, actionable feedback due to the complexity of the domain and the need for structured outputs. Moreover, the large size of these models leads to high inference latency and limits scalability, making them unsuitable for online use. To address these challenges, we introduce LANTERN, a novel LLM knowledge distillation framework tailored specifically for job person fit tasks. LANTERN involves modeling over multiple objectives, an encoder model for classification purpose, and a decoder model for explanation purpose. To better distill the knowledge from a strong black box teacher model to multiple downstream models, LANTERN incorporates multi level knowledge distillation that integrates both data and logit level insights. In addition to introducing the knowledge distillation framework, we share our insights on post training techniques and prompt engineering, both of which are crucial for successfully adapting LLMs to domain specific downstream tasks. Extensive experimental results demonstrate that LANTERN significantly improves task specific metrics for both job person fit and explanation. Online evaluations further confirm its effectiveness, showing measurable gains in job seeker engagement, including a 0.24\% increase in apply rate and a 0.28\% increase in qualified applications.

Hamed Firooz, Maziar Sanjabi, Adrian Englhardt et al.

Ranking and recommendation systems are the foundation for numerous online experiences, ranging from search results to personalized content delivery. These systems have evolved into complex, multilayered architectures that leverage vast datasets and often incorporate thousands of predictive models. The maintenance and enhancement of these models is a labor intensive process that requires extensive feature engineering. This approach not only exacerbates technical debt but also hampers innovation in extending these systems to emerging problem domains. In this report, we present our research to address these challenges by utilizing a large foundation model with a textual interface for ranking and recommendation tasks. We illustrate several key advantages of our approach: (1) a single model can manage multiple predictive tasks involved in ranking and recommendation, (2) decoder models with textual interface due to their comprehension of reasoning capabilities, can generalize to new recommendation surfaces and out-of-domain problems, and (3) by employing natural language interfaces for task definitions and verbalizing member behaviors and their social connections, we eliminate the need for feature engineering and the maintenance of complex directed acyclic graphs of model dependencies. We introduce our research pre-production model, 360Brew V1.0, a 150B parameter, decoder-only model that has been trained and fine-tuned on LinkedIn's data and tasks. This model is capable of solving over 30 predictive tasks across various segments of the LinkedIn platform, achieving performance levels comparable to or exceeding those of current production systems based on offline metrics, without task-specific fine-tuning. Notably, each of these tasks is conventionally addressed by dedicated models that have been developed and maintained over multiple years by teams of a similar or larger size than our own.

Fedor Borisyuk, Mingzhou Zhou, Qingquan Song et al.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Lars Hertel, Neil Daftary, Fedor Borisyuk et al.

We study user history modeling via Transformer encoders in deep learning recommendation models (DLRM). Such architectures can significantly improve recommendation quality, but usually incur high latency cost necessitating infrastructure upgrades or very small Transformer models. An important part of user history modeling is early fusion of the candidate item and various methods have been studied. We revisit early fusion and compare concatenation of the candidate to each history item against appending it to the end of the list as a separate item. Using the latter method, allows us to reformulate the recently proposed amortized history inference algorithm M-FALCON \cite{zhai2024actions} for the case of DLRM models. We show via experimental results that appending with cross-attention performs on par with concatenation and that amortization significantly reduces inference costs. We conclude with results from deploying this model on the LinkedIn Feed and Ads surfaces, where amortization reduces latency by 30\% compared to non-amortized inference.

Changshuai Wei, Benjamin Zelditch, Joyce Chen et al.

Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets. In this paper, we propose a general framework for marketing AI systems, the Neural Optimization with Adaptive Heuristics (NOAH) framework. NOAH is the first general framework for marketing optimization that considers both to-business (2B) and to-consumer (2C) products, as well as both owned and paid channels. We describe key modules of the NOAH framework, including prediction, optimization, and adaptive heuristics, providing examples for bidding and content optimization. We then detail the successful application of NOAH to LinkedIn's email marketing system, showcasing significant wins over the legacy ranking system. Additionally, we share details and insights that are broadly useful, particularly on: (i) addressing delayed feedback with lifetime value, (ii) performing large-scale linear programming with randomization, (iii) improving retrieval with audience expansion, (iv) reducing signal dilution in targeting tests, and (v) handling zero-inflated heavy-tail metrics in statistical testing.

Ruofan Wang, Prakruthi Prabhakar, Gaurav Srivastava et al.

In the realm of recommender systems, the ubiquitous adoption of deep neural networks has emerged as a dominant paradigm for modeling diverse business objectives. As user bases continue to expand, the necessity of personalization and frequent model updates have assumed paramount significance to ensure the delivery of relevant and refreshed experiences to a diverse array of members. In this work, we introduce an innovative meta-learning solution tailored to the personalization of models for individual members and other entities, coupled with the frequent updates based on the latest user interaction signals. Specifically, we leverage the Model-Agnostic Meta Learning (MAML) algorithm to adapt per-task sub-networks using recent user interaction data. Given the near infeasibility of productionizing original MAML-based models in online recommendation systems, we propose an efficient strategy to operationalize meta-learned sub-networks in production, which involves transforming them into fixed-sized vectors, termed meta embeddings, thereby enabling the seamless deployment of models with hundreds of billions of parameters for online serving. Through extensive experimentation on production data drawn from various applications at LinkedIn, we demonstrate that the proposed solution consistently outperforms the baseline models of those applications, including strong baselines such as using wide-and-deep ID based personalization approach. Our approach has enabled the deployment of a range of highly personalized AI models across diverse LinkedIn applications, leading to substantial improvements in business metrics as well as refreshed experience for our members.

Kayhan Behdin, Ata Fatahibaarzi, Qingquan Song et al.

Large language models (LLMs) have demonstrated remarkable performance across a wide range of industrial applications, from search and recommendation systems to generative tasks. Although scaling laws indicate that larger models generally yield better generalization and performance, their substantial computational requirements often render them impractical for many real-world scenarios at scale. In this paper, we present a comprehensive set of insights for training and deploying small language models (SLMs) that deliver high performance for a variety of industry use cases. We focus on two key techniques: (1) knowledge distillation and (2) model compression via structured pruning and quantization. These approaches enable SLMs to retain much of the quality of their larger counterparts while significantly reducing training/serving costs and latency. We detail the impact of these techniques on a variety of use cases in a large professional social network platform and share deployment lessons, including hardware optimization strategies that improve speed and throughput for both predictive and reasoning-based applications in Recommendation Systems.