Laura Burdick

Laura Burdick, Jonathan K. Kummerfeld, Rada Mihalcea

We use paraphrases as a unique source of data to analyze contextualized embeddings, with a particular focus on BERT. Because paraphrases naturally encode consistent word and phrase semantics, they provide a unique lens for investigating properties of embeddings. Using the Paraphrase Database's alignments, we study words within paraphrases as well as phrase representations. We find that contextual embeddings effectively handle polysemous words, but give synonyms surprisingly different representations in many cases. We confirm previous findings that BERT is sensitive to word order, but find slightly different patterns than prior work in terms of the level of contextualization across BERT's layers.

Laura Burdick, Jonathan K. Kummerfeld, Rada Mihalcea

Word embeddings are powerful representations that form the foundation of many natural language processing architectures, both in English and in other languages. To gain further insight into word embeddings, we explore their stability (e.g., overlap between the nearest neighbors of a word in different embedding spaces) in diverse languages. We discuss linguistic properties that are related to stability, drawing out insights about correlations with affixing, language gender systems, and other features. This has implications for embedding use, particularly in research that uses them to study language trends.

Oana Ignat, Laura Burdick, Jia Deng et al.

We consider the task of identifying human actions visible in online videos. We focus on the widely spread genre of lifestyle vlogs, which consist of videos of people performing actions while verbally describing them. Our goal is to identify if actions mentioned in the speech description of a video are visually present. We construct a dataset with crowdsourced manual annotations of visible actions, and introduce a multimodal algorithm that leverages information derived from visual and linguistic clues to automatically infer which actions are visible in a video. We demonstrate that our multimodal algorithm outperforms algorithms based only on one modality at a time.

Jacob Abernethy, Cyrus Anderson, Alex Chojnacki et al.

Performing arts organizations aim to enrich their communities through the arts. To do this, they strive to match their performance offerings to the taste of those communities. Success relies on understanding audience preference and predicting their behavior. Similar to most e-commerce or digital entertainment firms, arts presenters need to recommend the right performance to the right customer at the right time. As part of the Michigan Data Science Team (MDST), we partnered with the University Musical Society (UMS), a non-profit performing arts presenter housed in the University of Michigan, Ann Arbor. We are providing UMS with analysis and business intelligence, utilizing historical individual-level sales data. We built a recommendation system based on collaborative filtering, gaining insights into the artistic preferences of customers, along with the similarities between performances. To better understand audience behavior, we used statistical methods from customer-base analysis. We characterized customer heterogeneity via segmentation, and we modeled customer cohorts to understand and predict ticket purchasing patterns. Finally, we combined statistical modeling with natural language processing (NLP) to explore the impact of wording in program descriptions. These ongoing efforts provide a platform to launch targeted marketing campaigns, helping UMS carry out its mission by allocating its resources more efficiently. Celebrating its 138th season, UMS is a 2014 recipient of the National Medal of Arts, and it continues to enrich communities by connecting world-renowned artists with diverse audiences, especially students in their formative years. We aim to contribute to that mission through data science and customer analytics.