Xiaoli Tang

Xiaoli Tang, Han Yu

Artificial intelligence-empowred Real-Time Bidding (AIRTB) is regarded as one of the most enabling technologies for online advertising. It has attracted significant research attention from diverse fields such as pattern recognition, game theory and mechanism design. Despite of its remarkable development and deployment, the AIRTB system can sometimes harm the interest of its participants (e.g., depleting the advertisers' budget with various kinds of fraud). As such, building trustworthy AIRTB auctioning systems has emerged as an important direction of research in this field in recent years. Due to the highly interdisciplinary nature of this field and a lack of a comprehensive survey, it is a challenge for researchers to enter this field and contribute towards building trustworthy AIRTB technologies. This paper bridges this important gap in trustworthy AIRTB literature. We start by analysing the key concerns of various AIRTB stakeholders and identify three main dimensions of trust building in AIRTB, namely security, robustness and fairness. For each of these dimensions, we propose a unique taxonomy of the state of the art, trace the root causes of possible breakdown of trust, and discuss the necessity of the given dimension. This is followed by a comprehensive review of existing strategies for fulfilling the requirements of each trust dimension. In addition, we discuss the promising future directions of research essential towards building trustworthy AIRTB systems to benefit the field of online advertising.

Xiaoli Tang, Han Yu

Auction-based Federated Learning (AFL) has emerged as an important research field in recent years. The prevailing strategies for FL model users (MUs) assume that the entire team of the required data owners (DOs) for an FL task must be assembled before training can commence. In practice, an MU can trigger the FL training process multiple times. DOs can thus be gradually recruited over multiple FL model training sessions. Existing bidding strategies for AFL MUs are not designed to handle such scenarios. Therefore, the problem of multi-session AFL remains open. To address this problem, we propose the Multi-session Budget Optimization Strategy for forward Auction-based Federated Learning (MultiBOS-AFL). Based on hierarchical reinforcement learning, MultiBOS-AFL jointly optimizes inter-session budget pacing and intra-session bidding for AFL MUs, with the objective of maximizing the total utility. Extensive experiments on six benchmark datasets show that it significantly outperforms seven state-of-the-art approaches. On average, MultiBOS-AFL achieves 12.28% higher utility, 14.52% more data acquired through auctions for a given budget, and 1.23% higher test accuracy achieved by the resulting FL model compared to the best baseline. To the best of our knowledge, it is the first budget optimization decision support method with budget pacing capability designed for MUs in multi-session forward auction-based federated learning

Xiaoli Tang, Han Yu

Auction-based Federated Learning (AFL) has attracted extensive research interest due to its ability to motivate data owners to join FL through economic means. Existing works assume that only one data consumer and multiple data owners exist in an AFL marketplace (i.e., a monopoly market). Therefore, data owners bid to join the data consumer for FL. However, this assumption is not realistic in practical AFL marketplaces in which multiple data consumers can compete to attract data owners to join their respective FL tasks. In this paper, we bridge this gap by proposing a first-of-its-kind utility-maximizing bidding strategy for data consumers in federated learning (Fed-Bidder). It enables multiple FL data consumers to compete for data owners via AFL effectively and efficiently by providing with utility estimation capabilities which can accommodate diverse forms of winning functions, each reflecting different market dynamics. Extensive experiments based on six commonly adopted benchmark datasets show that Fed-Bidder is significantly more advantageous compared to four state-of-the-art approaches.