Wen Wu

h-index11
2papers
368citations

2 Papers

4.3ITJan 2, 2023
Model-Driven Deep Learning for Non-Coherent Massive Machine-Type Communications

Zhe Ma, Wen Wu, Feifei Gao et al.

In this paper, we investigate the joint device activity and data detection in massive machine-type communications (mMTC) with a one-phase non-coherent scheme, where data bits are embedded in the pilot sequences and the base station simultaneously detects active devices and their embedded data bits without explicit channel estimation. Due to the correlated sparsity pattern introduced by the non-coherent transmission scheme, the traditional approximate message passing (AMP) algorithm cannot achieve satisfactory performance. Therefore, we propose a deep learning (DL) modified AMP network (DL-mAMPnet) that enhances the detection performance by effectively exploiting the pilot activity correlation. The DL-mAMPnet is constructed by unfolding the AMP algorithm into a feedforward neural network, which combines the principled mathematical model of the AMP algorithm with the powerful learning capability, thereby benefiting from the advantages of both techniques. Trainable parameters are introduced in the DL-mAMPnet to approximate the correlated sparsity pattern and the large-scale fading coefficient. Moreover, a refinement module is designed to further advance the performance by utilizing the spatial feature caused by the correlated sparsity pattern. Simulation results demonstrate that the proposed DL-mAMPnet can significantly outperform traditional algorithms in terms of the symbol error rate performance.

1.4LGJan 19
HT-GNN: Hyper-Temporal Graph Neural Network for Customer Lifetime Value Prediction in Baidu Ads

Xiaohui Zhao, Xinjian Zhao, Jiahui Zhang et al.

Lifetime value (LTV) prediction is crucial for news feed advertising, enabling platforms to optimize bidding and budget allocation for long-term revenue growth. However, it faces two major challenges: (1) demographic-based targeting creates segment-specific LTV distributions with large value variations across user groups; and (2) dynamic marketing strategies generate irregular behavioral sequences where engagement patterns evolve rapidly. We propose a Hyper-Temporal Graph Neural Network (HT-GNN), which jointly models demographic heterogeneity and temporal dynamics through three key components: (i) a hypergraph-supervised module capturing inter-segment relationships; (ii) a transformer-based temporal encoder with adaptive weighting; and (iii) a task-adaptive mixture-of-experts with dynamic prediction towers for multi-horizon LTV forecasting. Experiments on \textit{Baidu Ads} with 15 million users demonstrate that HT-GNN consistently outperforms state-of-the-art methods across all metrics and prediction horizons.