1.6LGAug 20, 2021
PASTO: Strategic Parameter Optimization in Recommendation Systems -- Probabilistic is Better than DeterministicWeicong Ding, Hanlin Tang, Jingshuo Feng et al.
Real-world recommendation systems often consist of two phases. In the first phase, multiple predictive models produce the probability of different immediate user actions. In the second phase, these predictions are aggregated according to a set of 'strategic parameters' to meet a diverse set of business goals, such as longer user engagement, higher revenue potential, or more community/network interactions. In addition to building accurate predictive models, it is also crucial to optimize this set of 'strategic parameters' so that primary goals are optimized while secondary guardrails are not hurt. In this setting with multiple and constrained goals, this paper discovers that a probabilistic strategic parameter regime can achieve better value compared to the standard regime of finding a single deterministic parameter. The new probabilistic regime is to learn the best distribution over strategic parameter choices and sample one strategic parameter from the distribution when each user visits the platform. To pursue the optimal probabilistic solution, we formulate the problem into a stochastic compositional optimization problem, in which the unbiased stochastic gradient is unavailable. Our approach is applied in a popular social network platform with hundreds of millions of daily users and achieves +0.22% lift of user engagement in a recommendation task and +1.7% lift in revenue in an advertising optimization scenario comparing to using the best deterministic parameter strategy.
2.3MMOct 23, 2020
Short Video-based Advertisements Evaluation System: Self-Organizing Learning ApproachYunjie Zhang, Fei Tao, Xudong Liu et al.
With the rising of short video apps, such as TikTok, Snapchat and Kwai, advertisement in short-term user-generated videos (UGVs) has become a trending form of advertising. Prediction of user behavior without specific user profile is required by advertisers, as they expect to acquire advertisement performance in advance in the scenario of cold start. Current recommender system do not take raw videos as input; additionally, most previous work of Multi-Modal Machine Learning may not deal with unconstrained videos like UGVs. In this paper, we proposed a novel end-to-end self-organizing framework for user behavior prediction. Our model is able to learn the optimal topology of neural network architecture, as well as optimal weights, through training data. We evaluate our proposed method on our in-house dataset. The experimental results reveal that our model achieves the best performance in all our experiments.
19.8DCJul 17, 2019
$\texttt{DeepSqueeze}$: Decentralization Meets Error-Compensated CompressionHanlin Tang, Xiangru Lian, Shuang Qiu et al.
Communication is a key bottleneck in distributed training. Recently, an \emph{error-compensated} compression technology was particularly designed for the \emph{centralized} learning and receives huge successes, by showing significant advantages over state-of-the-art compression based methods in saving the communication cost. Since the \emph{decentralized} training has been witnessed to be superior to the traditional \emph{centralized} training in the communication restricted scenario, therefore a natural question to ask is "how to apply the error-compensated technology to the decentralized learning to further reduce the communication cost." However, a trivial extension of compression based centralized training algorithms does not exist for the decentralized scenario. key difference between centralized and decentralized training makes this extension extremely non-trivial. In this paper, we propose an elegant algorithmic design to employ error-compensated stochastic gradient descent for the decentralized scenario, named $\texttt{DeepSqueeze}$. Both the theoretical analysis and the empirical study are provided to show the proposed $\texttt{DeepSqueeze}$ algorithm outperforms the existing compression based decentralized learning algorithms. To the best of our knowledge, this is the first time to apply the error-compensated compression to the decentralized learning.