Derek Cheng

Junpeng Hou, XianXing Zhang, Sai Xiao et al.

Pinterest is where people turn inspiration into action as users browse ideas, then take steps toward realization, often by discovering shoppable content. To support this journey, we must distribute commerce content when it helps, not when it distracts. We frame this as a causal decision of triggering shopping candidate generators in early retrieval and deploy a production system at Pinterest that learns personalized and contextualized triggering policies. A deep multi-task model jointly predicts outcomes and uplift of multiple events, trained with a doubly-robust pseudo-outcome alongside calibrated outcome losses for stable, single-robust uplift learning. A randomized data logging supplies counterfactual coverage, and the model is evaluated by both regular and reverse metrics for full assessment. A linear-time offline replay is designed to select thresholds and forecast policy impact with extremely high consistency with online results. For productionization, the model runs in parallel with remote retrieval calls without end-to-end latency regression. At web scale, we cut shopping triggers by up to 85% while holding key shopping sessions neutral, improving important total sessions (+0.26%) and Pin saves (+1.10%), with significant infrastructure savings. By unifying deep causal learning with reliable offline replay and demonstrating production-grade deployment, this work provides a generally practical recipe for early-retrieval optimizations in modern cascading recommenders beyond shopping, aligning exploration and cost with user intent at scale.

Celine Lee, Jing Nathan Yan, Chen Liang et al.

Modern language models have historically relied on two dominant design choices: subword tokenization and autoregressive (AR) ordering. These design decisions bake in priors that dictate a model's learning. Recently, two alternative paradigms have challenged this: byte-level modeling, which bypasses static statistically-derived token vocabularies, and masked diffusion modeling (MDM), which conducts parallel, non-sequential generation. Their intersection represents a fully end-to-end modality-agnostic generative prototype; however, removing these structural priors incurs a significant computational cost. In this work, we investigate this cost through a compute-matched scaling study. Our results reveal that the performance penalty of byte modeling is not uniform; across scale, the scaling overhead of byte modeling is worse for MDM than for AR. We hypothesize that this disparity stems from context fragility: while AR's stable causal history allows models to naturally rediscover subword patterns, the MDM objective destroys the local contiguity required to efficiently resolve semantics from raw bytes. Our findings from controlled permutation experiments suggest that future modality-agnostic designs must incorporate alternative structural biases to maintain viable scaling trajectories in the byte regime.