Jiawei Cheng

Jiawei Cheng, Min Gao, Zongwei Wang et al.

Shared-account usage is common on streaming and e-commerce platforms, where multiple users share one account. Existing shared-account sequential recommendation (SSR) methods often assume a fixed number of latent users per account, limiting their ability to adapt to diverse sharing patterns and reducing recommendation accuracy. Recent latent reasoning technique applied in sequential recommendation (SR) generate intermediate embeddings from the user embedding (e.g, last item embedding) to uncover users' potential interests, which inspires us to treat the problem of inferring the number of latent users as generating a series of intermediate embeddings, shifting from inferring preferences behind user to inferring the users behind account. However, the last item cannot be directly used for reasoning in SSR, as it can only represent the behavior of the most recent latent user, rather than the collective behavior of the entire account. To address this, we propose DisenReason, a two-stage reasoning method tailored to SSR. DisenReason combines behavior disentanglement stage from frequency-domain perspective to create a collective and unified account behavior representation, which serves as a pivot for latent user reasoning stage to infer the number of users behind the account. Experiments on four benchmark datasets show that DisenReason consistently outperforms all state-of-the-art baselines across four benchmark datasets, achieving relative improvements of up to 12.56\% in MRR@5 and 6.06\% in Recall@20.

Boxun Song, Min Gao, Jiawei Cheng

Group recommendation systems play a pivotal role in supporting collective decisions across various contexts, from leisure activities to organizational team-building. Existing group recommendation approaches typically use either handcrafted aggregation rules (e.g. mean, least misery, weighted sum) or neural aggregation models (e.g. attention-based deep learning frameworks), yet both fall short in distinguishing leader-dominated from collaborative groups and often misrepresent true group preferences, especially when a single member disproportionately influences group choices. To address these limitations, we propose the Dual-stream Adaptive Leadership Identification (DALI) framework, which uniquely combines the symbolic reasoning capabilities of Large Language Models (LLMs) with neural network-based representation learning. Specifically, DALI introduces two key innovations: a dynamic rule generation module that autonomously formulates and evolves identification rules through iterative performance feedback, and a neuro-symbolic aggregation mechanism that concurrently employs symbolic reasoning to robustly recognize leadership groups and attention-based neural aggregation to accurately model collaborative group dynamics. Experiments conducted on the Mafengwo travel dataset confirm that DALI significantly improves recommendation accuracy compared to existing frameworks, highlighting its capability to dynamically adapt to complex, real-world group decision environments.