Yexing Xu

Yexing Xu, Wei Feng, Shen Zhang et al.

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating personalized image-text advertisements from historical click behaviors. We first design a Unified Advertisement Generative model (Uni-AdGen) that employs a single autoregressive framework to produce both advertising images and texts. By incorporating a foreground perception module and instruction tuning, Uni-AdGen enhances the realism of the generated content. To further personalize advertisements, we equip Uni-AdGen with a coarse-to-fine preference understanding module that effectively captures user interests from noisy multimodal historical behaviors to drive personalized generation. Additionally, we construct the first large-scale Personalized Advertising image-text dataset (PAd1M) and introduce a Product Background Similarity (PBS) metric to facilitate training and evaluation. Extensive experiments show that our method outperforms baselines in general and personalized advertisement generation. Our project is available at https://github.com/JD-GenX/Uni-AdGen.

Haowei Liu, Runze He, Jian Lu et al.

Diffusion models have recently achieved remarkable success in high-fidelity image synthesis, yet their application to visual text generation and editing remains relatively underexplored. Unlike general image generation, visual text tasks demand precise structural regularity and legibility, which may pose additional challenges for small-scale text and non-Latin scripts such as Chinese. Existing UNet-based models often struggle to produce clear and coherent text, while DiT-based models, though more expressive, are typically limited to a single task, which may lead to redundant training pipelines, inconsistent visual styles, and reduced cross-task generalization. To address these challenges, we propose InnoText, a unified DiT-based framework capable of performing both text generation and editing within a single model. We introduce a Font Size-Aware Modulation (FSAM) module to enhance representations across font scales, a Small-Character Aware Augmentation strategy to improve fine-grained fidelity, and a Task-Specific Region Weighted Loss for adaptive optimization. To support training and evaluation, we also construct a high-quality bilingual (English-Chinese) visual text dataset covering diverse fonts, sizes, and backgrounds. Experimental results demonstrate that our method achieves superior generation accuracy and editing quality, producing visually appealing and realistic text images.