Yaman Kumar Singla

Ashutosh Ojha, Vinay Aggarwal, Ashutosh Srivastava et al.

Real-world tasks often lack large labeled datasets, motivating extensive work on learning in low-data regimes. However, existing approaches such as few-shot prompting, instruction tuning, and synthetic data generation, continue to treat labeled or pseudo-labeled data as the primary learning signal. In contrast, human practitioners acquire expertise through repeated, self-directed interaction with the open web, progressively refining both domain knowledge and search strategies. We propose MEMENTO, a framework that treats the web as a learning signal rather than a stateless retrieval interface. MEMENTO operates at two levels: within each session, it conducts iterative web exploration via an Adaptive Exploration Tree (AET) that decomposes tasks into evolving questions and reflects on intermediate findings; across sessions, it accumulates experience through dual-channel memory, separating declarative knowledge (facts) from procedural knowledge (search strategies). This design enables agents to learn reusable research strategies and domain expertise from trajectories of web interaction without additional model training. We evaluate MEMENTO on two low-data professional domains: sales automation and legal research. Our empirical results show consistent improvements in performance over ReAct based baselines (+25.6% on sales automation and 36.5% on legal research), demonstrating that the web can serve as a scalable learning source for acquiring task-specific expertise in data-scarce settings.

Ashutosh Srivastava, Siddharth Yedlapati, Vinay Aggarwal et al.

Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives. Large language models remove the bounded-inventory constraint of classical retrieval-and-ranking approaches by generating a continuum of message variants conditioned on inferred receiver state, raising the question of how well current models perform personalization in the classical sense. Existing LLM personalization benchmarks measure sender-side adaptation, in which the receiver is the same user the model is serving. The two-party question, whether a generated message induces its intended action in a third party, has been investigated only through A/B tests and small-scale human studies that cannot be re-run against a new model on demand. We adapt the Bayesian Persuasion framework of Kamenica and Gentzkow (2011) to generative agents and instantiate the formulation in sales, where receiver actions are routinely logged against the outreach that induced them. We release SDR-Bench, a public corpus of 6,279 customer success stories spanning 22 industries and approximately 200 enterprises, served through a temporally constrained simulation that prevents future-data leakage. Across frontier LLMs and deep-research agents, we observe a consistent personalization plateau and on a Fortune 100 tech cohort no model statistically separates successful from unsuccessful outreach. A field deployment with 12 professional sales representatives validates the framework, with 48 percent of model-generated content rated immediately useful and senior-expert agreement at Pearson 0.82. We release SDR-Arena and SDR-Bench publicly to support reproducible study of generative personalization at scale.

Aanisha Bhattacharyya, Yaman Kumar Singla, Rajiv Ratn Shah et al.

Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks. In this work, we formalize these assumptions and systematically evaluate them across multiple architectures, scales, and simulation settings. We identify a fundamental limitation we term persona manifold collapse, where increasingly expressive persona specifications lead to systematic contraction of representational and behavioral diversity. Across models, increasing persona complexity consistently reduces inter-persona separation in latent space and weakens behavioral differentiation in downstream simulation tasks. These effects persist across multiple analyses as richer personas fail to preserve human subgroup disagreement, performance varies across attribute combinations of similar size, and adding descriptive detail often degrades rather than improves simulation fidelity. Surprisingly, simple Age-Gender personas consistently outperform richly specified Ideal Customer Profiles (ICPs) across industries, achieving substantially higher downstream prediction accuracy. We find that collapse is not uniform across attributes. Certain combinations remain behaviorally stable and preserve stronger alignment with human responses, forming localized regions we term alignment bridges. Together, our results provide empirical and conceptual foundations for understanding the limits of persona-conditioned simulation, highlighting the need for representation-aware persona construction rather than increasing persona expressivity alone.