Mitchell Gordon

Xiaomin Li, Yuexing Hao, Jianheng Hou et al.

Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

Elinor Poole-Dayan, Jillian Fisher, Atoosa Kasirzadeh et al.

Pluralistic value alignment---the goal of building AI systems that represent and serve diverse human values and perspectives---has emerged as an active research agenda. Yet, there's no public evidence that it has shaped the training or evaluation of the AI systems people actually use. We audit the public behavior documents and evaluations of frontier labs, finding none name pluralism as a goal, and as of this writing, no clear indication that production models are explicitly trained or tested for it. This goes against the primary motivations and goals of pluralistic alignment, which revolve around making a positive difference in the models serving billions of users worldwide. We argue that the pluralistic alignment research community should focus on supporting impact and adoption in deployed, widely-used AI systems. We provide evidence for the adoption problem, present three main reasons behind it, and discuss three corresponding areas for future research to address it: 1. The primary justifications for pluralistic alignment so far have been normative or speculative. We need studies showing empirically how pluralistic AI benefits users or society. 2. The pluralistic alignment research community has not settled when pluralistic behavior is warranted or what pluralism ideally looks like in practice. We need to establish a concrete goal for developers to operationalize. 3. Current methods trade off against other desiderata of LLMs in ways that are largely unmeasured, and existing metrics are not "hill-climbable." We need trade-off-aware evaluations and methods that meet the requirements of production systems. This paper serves as a collective call to action for the pluralistic alignment researchers: progress requires moving beyond normative justification toward empirical foundations, a concrete account of ideal pluralistic behavior, and practical methods and evaluations built for adoption.

Nathanael Jo, Zoe De Simone, Mitchell Gordon et al.

Modern AI assistants are trained to follow instructions, implicitly assuming that users can clearly articulate their goals and the kind of assistance they need. Decades of behavioral research, however, show that people often engage with AI systems before their goals are fully formed. When AI systems treat prompts as complete expressions of intent, they can appear to be useful or convenient, but not necessarily aligned with the users' needs. We call these failures Fantasia interactions. We argue that Fantasia interactions demand a rethinking of alignment research: rather than treating users as rational oracles, AI should provide cognitive support by actively helping users form and refine their intent through time. This requires an interdisciplinary approach that bridges machine learning, interface design, and behavioral science. We synthesize insights from these fields to characterize the mechanisms and failures of Fantasia interactions. We then show why existing interventions are insufficient, and propose a research agenda for designing and evaluating AI systems that better help humans navigate uncertainty in their tasks.