Morpes: A Model for Personalized Rendering of Web Content on Mobile Devices
This addresses the problem of web content accessibility on mobile devices for users, but appears incremental as it builds on existing segmentation and personalization techniques.
The paper tackles the challenge of rendering web content designed for personal computers on smaller mobile devices by proposing a model based on a multi-dimensional web page segment evaluation with personalization, and validates it with a prototype implementation.
With the tremendous growth in the information communication sector, the mobile phones have become the prime information communication devices. The convergence of traditional telephony with the modern web enabled communication in the mobile devices has made the communication much effective and simpler. As mobile phones are becoming the crucial source of accessing the contents of the World Wide Web which was originally designed for personal computers, has opened up a new challenge of accommodating the web contents in to the smaller mobile devices. This paper proposes an approach towards building a model for rendering the web pages in mobile devices. The proposed model is based on a multi-dimensional web page segment evaluation model. The incorporation of personalization in the proposed model makes the rendering user-centric. The proposed model is validated with a prototype implementation.