Fighting Spam by Breaking the Econonmy of Advertisment by Unsolicited Emails
This addresses the persistent issue of spam for email users by targeting the economic incentives behind it, though it is an incremental approach building on existing anti-spam methods.
The paper tackles the problem of spam emails advertising websites by proposing a decentralized peer-to-peer coordination mechanism that increases costs and reduces revenues for spammers through coordinated opt-out requests, making such advertising unattractive.
Unsolicited email (spam) is still a problem for users of the email service. Even though current email anti-spam solutions filter most spam emails, some spam emails still are delivered to the inbox of users. A special class of spam emails advertises websites, e.g., online dating sites or online pharmacies. The success rate of this kind of advertisement is rather low, however, as sending an email does only involve minimal costs, even a very low success rate results in enough revenue such that this kind of advertisement pays off. The anti-spam approach presented in this paper aims on increasing the costs for websites that are advertised by spam emails and on lowering the revenues from spam. Costs can be increased for a website by increasing traffic. Revenues can be decreased by making the website slow responding, hence some business gets lost. To increase costs and decreased revenues a decentralized peer-to-peer coordination mechanism is used to have mail clients to agree on a start date and time for an anti-spam campaign. During a campaign, all clients that received spam emails advertings a website send an opt-out request to this website. A huge number of opt-out requests results in increased traffic to this website and will likely result in a slower responsibility of the website. The coordination mechanism presented in this paper is based on a peer-to-peer mechanisms and a so-called paranoid trust model to avoid manipulation by spammers. An implementation for the Thunderbird email client exist. The anti-spam approach presented in this paper breaks the economy of spam, hence makes advertisement by unsolicited emails unattractive.