In the mood: the dynamics of collective sentiments on Twitter
This research provides insights into collective sentiment dynamics on social media, which is incremental as it builds on existing sentiment analysis methods.
The study analyzed how sentiment levels of Twitter users relate to evolving network structures, finding that influential users use positive sentiment more often and negative less often, and that community sentiment is stable with sudden changes linked to external events.
We study the relationship between the sentiment levels of Twitter users and the evolving network structure that the users created by @-mentioning each other. We use a large dataset of tweets to which we apply three sentiment scoring algorithms, including the open source SentiStrength program. Specifically we make three contributions. Firstly we find that people who have potentially the largest communication reach (according to a dynamic centrality measure) use sentiment differently than the average user: for example they use positive sentiment more often and negative sentiment less often. Secondly we find that when we follow structurally stable Twitter communities over a period of months, their sentiment levels are also stable, and sudden changes in community sentiment from one day to the next can in most cases be traced to external events affecting the community. Thirdly, based on our findings, we create and calibrate a simple agent-based model that is capable of reproducing measures of emotive response comparable to those obtained from our empirical dataset.