Hybrid Recommender System Based on Personal Behavior Mining
This is an incremental improvement for e-commerce platforms seeking more accurate and dynamic recommendations.
The authors tackled the problem of static recommender systems by building a hybrid dynamic system that combines traditional models with sequential pattern mining on mobile transaction data from T-mall, Alibaba, resulting in improved accuracy for predicting customer payment behavior.
Recommender systems are mostly well known for their applications in e-commerce sites and are mostly static models. Classical personalized recommender algorithm includes item-based collaborative filtering method applied in Amazon, matrix factorization based collaborative filtering algorithm from Netflix, etc. In this article, we hope to combine traditional model with behavior pattern extraction method. We use desensitized mobile transaction record provided by T-mall, Alibaba to build a hybrid dynamic recommender system. The sequential pattern mining aims to find frequent sequential pattern in sequence database and is applied in this hybrid model to predict customers' payment behavior thus contributing to the accuracy of the model.