Location-Based and Audience-Aware Storytelling
This work explores new narrative approaches for digital media users, but it is incremental as it builds on existing algorithmic techniques.
The paper addresses the untapped potential of using real-time algorithmic content delivery for narrative storytelling beyond commercial applications, highlighting the shift in relationships between content providers and users.
While the daily user of digital, Internet-enabled devices has some explicit control over what they read and see, the providers fulfilling searches, offering options, and presenting material are using increasingly sophisticated real-time algorithms that tune and target content for the particular user. They redefine the historical relationships between tellers and users, providing a responsiveness paralleled only by forms of live performance incorporating elements of improvisation and audience interaction. The general accessibility of algorithmically driven content delivery techniques suggests significant untapped potential for new approaches to narrative beyond advertising and commercially orientated customization.