Session-aware Information Embedding for E-commerce Product Recommendation
This addresses the challenge of product recommendation for anonymous users in e-commerce, where traditional systems fail due to lack of user history, representing an incremental advancement in session-based recommendation.
The paper tackles the problem of recommending products to anonymous users with limited session data by proposing a list-wise deep neural network that models user behaviors within sessions, achieving significant improvements over state-of-the-art methods on an e-commerce dataset.
Most of the existing recommender systems assume that user's visiting history can be constantly recorded. However, in recent online services, the user identification may be usually unknown and only limited online user behaviors can be used. It is of great importance to model the temporal online user behaviors and conduct recommendation for the anonymous users. In this paper, we propose a list-wise deep neural network based architecture to model the limited user behaviors within each session. To train the model efficiently, we first design a session embedding method to pre-train a session representation, which incorporates different kinds of user search behaviors such as clicks and views. Based on the learnt session representation, we further propose a list-wise ranking model to generate the recommendation result for each anonymous user session. We conduct quantitative experiments on a recently published dataset from an e-commerce company. The evaluation results validate the effectiveness of the proposed method, which can outperform the state-of-the-art significantly.