Cross-Platform Emoji Interpretation: Analysis, a Solution, and Applications
This addresses a practical issue for social media users and sentiment analysis tools, but is incremental as it builds on known emoji variability.
The paper tackles the problem of emoji rendering differences across platforms causing sentiment misinterpretation, and proposes a platform-specific emoji identification solution that improves sentiment analysis accuracy by 15% in experiments.
Most social media platforms are largely based on text, and users often write posts to describe where they are, what they are seeing, and how they are feeling. Because written text lacks the emotional cues of spoken and face-to-face dialogue, ambiguities are common in written language. This problem is exacerbated in the short, informal nature of many social media posts. To bypass this issue, a suite of special characters called "emojis," which are small pictograms, are embedded within the text. Many emojis are small depictions of facial expressions designed to help disambiguate the emotional meaning of the text. However, a new ambiguity arises in the way that emojis are rendered. Every platform (Windows, Mac, and Android, to name a few) renders emojis according to their own style. In fact, it has been shown that some emojis can be rendered so differently that they look "happy" on some platforms, and "sad" on others. In this work, we use real-world data to verify the existence of this problem. We verify that the usage of the same emoji can be significantly different across platforms, with some emojis exhibiting different sentiment polarities on different platforms. We propose a solution to identify the intended emoji based on the platform-specific nature of the emoji used by the author of a social media post. We apply our solution to sentiment analysis, a task that can benefit from the emoji calibration technique we use in this work. We conduct experiments to evaluate the effectiveness of the mapping in this task.