A Cross-Country Comparison of Crowdworker Motivations
This research addresses the need to understand crowdworker motivations to tackle ethical and optimization issues in crowd employment, which is an incremental contribution to the field.
The study investigated the motivations of micro-task crowdworkers across ten countries using the Multidimensional Crowdworker Motivation Scale, revealing significant international differences in what drives this workforce.
Crowd employment is a new form of short term employment that has been rapidly becoming a source of income for a vast number of people around the globe. It differs considerably from more traditional forms of work, yet similar ethical and optimization issues arise. One key to tackle such challenges is to understand what motivates the international crowd workforce. In this work, we study the motivation of workers involved in one particularly prevalent type of crowd employment: micro-tasks. We report on the results of applying the Multidimensional Crowdworker Motivation Scale (MCMS) in ten countries, which unveil significant international differences.