How to Avoid Reidentification with Proper Anonymization
This work is incremental, as it applies known methods to a specific data privacy issue without introducing new paradigms.
The paper addresses the problem of reidentification from deidentified transaction databases by showing that established anonymization techniques can effectively prevent reidentification, countering previous claims of ineffectiveness.
De Montjoye et al. claimed that most individuals can be reidentified from a deidentified transaction database and that anonymization mechanisms are not effective against reidentification. We demonstrate that anonymization can be performed by techniques well established in the literature.