Against Marrying a Stranger Marital Matchmaking Technologies in Saudi Arabia
This addresses the problem of technology adoption in religiously conservative non-Western cultures, specifically for marital matchmaking in Saudi Arabia, and is incremental as it builds on existing research by focusing on cultural factors.
The study investigated socio-technical and cultural factors influencing the adoption of matchmaking technologies in Saudi Arabia, finding insights from interviews with 18 participants on common approaches, technology roles, and concerns.
Websites and applications that match and connect individuals for romantic purposes are commonly used in the Western world. However, there have not been many previous investigations focusing on cultural factors that affect the adoption of similar technologies in religiously conservative non-Western cultures. In this study, we examine the socio-technical and cultural factors that influence the perceptions and use of matchmaking technologies in Saudi Arabia. We report the methods and findings of interviews with 18 Saudi nationals (nine males and nine females) with diverse demographics and backgrounds. We provide qualitatively generated insights into the major themes reported by our participants related to the common approaches to matchmaking, the current role of technology, and concerns regarding matchmaking technologies in this cultural con-text. We relate these themes to specific implications for designing marital matchmaking technologies in Saudi Arabia and we outline opportunities for future investigations.