Variable-sized input, character-level recurrent neural networks in lead generation: predicting close rates from raw user inputs
This addresses a critical problem in lead generation industries like insurance and real estate, where predicting close rates is challenging due to limited data, though it is incremental in applying existing deep learning methods to this domain.
The paper tackled predicting lead close rates from raw user inputs using character-level LSTM networks, achieving a significant performance boost in lead scoring models.
Predicting lead close rates is one of the most problematic tasks in the lead generation industry. In most cases, the only available data on the prospect is the self-reported information inputted by the user on the lead form and a few other data points publicly available through social media and search engine usage. All the major market niches for lead generation [1], such as insurance, health & medical and real estate, deal with life-altering decision making that no amount of data will be ever be able to describe or predict. This paper illustrates how character-level, deep long short-term memory networks can be applied to raw user inputs to help predict close rates. The output of the model is then used as an additional, highly predictive feature to significantly boost performance of lead scoring models.