Product-Aware Answer Generation in E-Commerce Question-Answering
This work addresses the need for better answer generation in e-commerce platforms, which is crucial for improving user experience, but it appears incremental as it builds on existing methods like adversarial learning and memory networks.
The paper tackles the problem of generating accurate and complete answers for product-related questions in e-commerce by addressing challenges like noisy reviews and joint modeling with attributes, resulting in a model that achieves state-of-the-art performance in automatic metrics and human evaluations.
In e-commerce portals, generating answers for product-related questions has become a crucial task. In this paper, we propose the task of product-aware answer generation, which tends to generate an accurate and complete answer from large-scale unlabeled e-commerce reviews and product attributes. Unlike existing question-answering problems, answer generation in e-commerce confronts three main challenges: (1) Reviews are informal and noisy; (2) joint modeling of reviews and key-value product attributes is challenging; (3) traditional methods easily generate meaningless answers. To tackle above challenges, we propose an adversarial learning based model, named PAAG, which is composed of three components: a question-aware review representation module, a key-value memory network encoding attributes, and a recurrent neural network as a sequence generator. Specifically, we employ a convolutional discriminator to distinguish whether our generated answer matches the facts. To extract the salience part of reviews, an attention-based review reader is proposed to capture the most relevant words given the question. Conducted on a large-scale real-world e-commerce dataset, our extensive experiments verify the effectiveness of each module in our proposed model. Moreover, our experiments show that our model achieves the state-of-the-art performance in terms of both automatic metrics and human evaluations.